Global

Motorsport
Sponsorship & Marketing

MasterCard is preparing for a sponsorship showdown at the Miami F1 Grand Prix, with four top teams in the hunt for a huge cash injection from the payment services giant.  
Football
Governance

LaLiga could stage a regular-season game in the United States as early as the 2025-26 season, its president Javier Tebas has declared, amid reports that Fifa is considering lifting such a ban.
Football
Media

Football’s world governing body Fifa and tech giant Apple are in advanced stages to seal an agreement for global media rights to the revamped Club World Cup.
Golf
Sponsorship & Marketing

Skyscanner, the online travel company, has selected women's team golf's Solheim Cup as the entry point for its first multi-year, global sponsorship deal in sport.
Mixed Martial Arts
Industry Moves

The Professional Fighters League has hired World Wrestling Entertainment executive Emilio Revelo to a senior role overseeing the global distribution of its Bellator brand as well as developing the growth of the company's Hispanic audience.
Motorsport
Sponsorship & Marketing

Formula 1’s Scuderia Ferrari is set to announce Hewlett-Packard (HP) as its new title sponsor, securing a huge financial boost for the team ahead of an expensive 2025 season.
Esports
Industry Moves

Blast, the international esports tournament organiser, has appointed former England & Wales Cricket Board (ECB) commercial executive James Brown as its new commercial director
Football
Media

The Euro 2024 deal comes with rights on the market for in-flight and in-ship broadcast rights to Uefa club competitions from 2024-25 to 2026-27
Football
Governance

Alasdair Bell is to leave his position as deputy secretary general of Fifa after playing a crucial role at the world governing body for the past six years as a key aide to president Gianni Infantino
Multi-sport
Governance

World Athletics has stood firm on its decision to remunerate gold medallists at the Olympic Games in the wake of strong criticism from rival international federations, the latest coming today (Friday)…
Esports
Governance

ActivisionBlizzard, the publisher and operator of the Call of Duty League, has formally abandoned its dream of replicating the US professional sports model in esports, waiving and refunding all franchise entry fees for the CoD League’s constituent teams in a bid to save the competition.
Tennis
Governance

The ATP and WTA are understood to have reached consensus on key issues that would enable the two entities to combine their commercial interests, paving the way for a historic merger.
Multi-sport
Governance

World Athletics and its president Sebastian Coe is facing criticism from fellow international federations for the way it handled last week's announcement that it will be ringfencing a share of its Olympic revenues to reward gold medal winners at the forthcoming Games in Paris.
Motorsport
Finance & Law

New sponsorship deals have been the main driver of revenue growth for the Mercedes Formula 1 team after it announced record turnover of £546.5m (€640m/$681m) for 2023.
Esports
Industry Moves

Riot Games has promoted David Mulhall to a global role overseeing its entire esports sponsorship portfolio in recognition of his work building the commercial strategy for the Valorant Esports property.
Multiple Sports
Sponsorship & Marketing

Creative Artist Agency (CAA) has created elevated roles for many of its senior executives, including four major figures from its sports operation, as the agency continues to restructure under the ownership…
Motorsport
Sponsorship & Marketing

MotoGP will continue to be run as a separate business to Formula 1 and there is unlikely to be any bundling of the media or sponsorship rights to the two properties following Liberty Media’s acquisition of the motorcycling series.
Tennis
Sponsorship & Marketing

The Association of Tennis Professionals (ATP) has announced a new multi-year sponsorship agreement with Yokohama Tire.