Global

McLaren Racing has extended its sponsorship agreement with British American Tobacco (BAT) despite having previously faced criticisms for the association.

Lars Haue-Pedersen is to step down as managing director of BCW Sports, the sports communications and event bidding advisory agency, to be replaced by Jamie Corr of MKTG Sports+Entertainment.

The Commonwealth Games Federation (CGF) claims it has received “multiple proposals” to stage its flagship event in 2026 and hopes to announce a host as early as next month.

The Paris 2024 host broadcast will feature automated production of highlights from 14 sports, 3D replays in certain disciplines for the first time and an opening ceremony dubbed the “largest live broadcast production ever”.

US digital media company Greenfly has announced the closing of equity investments of $14m, highlighting the growing importance of short-form digital content tech suppliers in the sports media sector.

Mark Shapiro, president and chief operating officer of Endeavor, has secured a salary increase to $7m (€6.4m) on the back of the agreement struck to take the sports and entertainment giant private.

A shift in the esports revenue distribution model away from prioritising sponsorship to focus more on in-game digital purchases is set to become the new norm, industry experts have predicted.

Private investment firm Arctos has announced the final close of Arctos Sports Partners Fund II, the latest iteration of its sports fund, with over $4.1bn (€3.8bn) in capital commitments.

Liberty Media has targeted the Americas as the main growth region for MotoGP after striking a deal for Dorna Sports that values the series promoter and rights-holder at €4.2bn ($4.5bn).

An invitation to tender (ITT) for official data rights to the International Cricket Council has gone live today (Thursday)

Nissan has become the first of Formula E’s current manufacturers to recommit for its Gen4 era, while fellow Japanese company Yamaha has broadened its motorsport involvement by teaming up with relaunched British firm, Lola Cars, for a campaign in the electric car-racing series.

ATP Media intends to have put in place full remote production in two years’ time as it joins other sports rights-holders in embracing the technology designed to streamline costs and reduce carbon footprint.

Dorna Sports’ expected sale to Liberty Media for over €4bn ($4.3bn) offers the potential to generate a host of commercial efficiencies across both Formula 1 and MotoGP in a watershed moment for motorcycling.

Long-standing Olympic sponsor Samsung has become a commercial backer of breaking, skateboarding and surfing properties ahead of Paris 2024 but sponsorship support for the sports’ governing bodies remains m…

The OTT platform launched by the R&A using Endeavor Streaming technology has been set up to gather consumer data and provide a vehicle to stream the Open in markets devoid of competition.

International Equestrian Federation (FEI) president, Ingmar De Vos, is poised to become the new president of the Association of Summer Olympic International Federations (ASOIF), it was announced today (Tuesday).