Global

Football
Governance

Multi-club ownership (MCO) in women’s football is a necessity to growing the overall quality of the game and, eventually, commercial revenues, according to two leading protagonists.
Motorsport
Sponsorship & Marketing

The 2024 season of Formula 1 gets underway in Bahrain this weekend, marking the end of an off-season commercial frenzy that saw a total of 70 new and renewed deals completed by the sport's 10 teams during the offseason.
Athletics
Finance & Law

Investment conversations that continue to be held by World Athletics are with global players and are being sparked by ongoing revamps to the sport to maintain its audience engagement, according to Sebastian…
Motorsport
Finance & Law

Formula 1 has seen its annual revenue grow to $3.22bn (€2.97bn), with the impact of its new Las Vegas Grand Prix particularly impacting its fourth quarter results as operating income rose by 164 per cent year-on-year.
Tennis
Sponsorship & Marketing

The Association of Tennis Professionals (ATP) has formed closer ties with Saudi Arabia’s Public Investment Fund (PIF) in a multi-faceted sponsorship agreement unveiled today (Wednesday) but has stopped s…
Football
Licensing & Merchandising

Borussia Dortmund has announced a new multi-year agreement with global experiences and merchandising platform Legends to upgrade the German club's e-commerce offering.
Mixed Martial Arts
Finance & Law

TKO Group Holdings, the Endeavor-owned public company created by the merger of Ultimate Fighting Championship (UFC) and World Wrestling Entertainment (WWE), has reported revenue for the 2023 financial…
Motorsport
Sponsorship & Marketing

Formula 1’s longest-standing central sponsor, logistics company DHL, has renewed its contract with the series.
Tennis
Industry Moves

Kerstin Lutz has called time on over 23 years at Team Marketing to become chief executive of the new entity set up to commercialise women’s tennis’ Billie Jean King Cup.
Padel
Media

Premier Padel has announced a wide-ranging deal with Red Bull covering sponsorship, production and media services
Cycling
Sponsorship & Marketing

Wearable technology company Whoop has built on its existing links with the International Cycling Union (UCI) by becoming title sponsor of the organisation’s Mountain Bike World Series.
Multiple Sports
Host Broadcast & Production

The IMG agency is undertaking a consultation process with staff with a view to making up to 35 layoffs at its studios business
Cricket
Media

The Pakistan Super League secured broad exposure in key international cricket markets ahead of its 2024 edition, which began on Saturday
Motorsport
Sponsorship & Marketing

All 10 Formula 1 teams are in a pre-season race to secure sponsorship agreements ahead of the new campaign, prompting a deluge of deals to roll in over the course of the week
Equestrian
Media

The Sportfive agency has been awarded a three-year contract to distribute international rights to Global Champions, the rights-holder to equestrian sport’s Longines Global Champions Tour (LGCT) and Global C…
Curling
Media

World Curling has turned to StreamAMG to provide the technology behind its relaunched live and on-demand streaming platform, The Curling Channel
Gymnastics
Media

The International Gymnastics Federation (FIG) has launched a pay-per-view live streaming platform with the Spring Media agency to show World Cup and World Challenge Cup action in markets where broadcast…
Rugby League
Media

English rugby league's top-tier Super League is to receive its largest ever international exposure for the forthcoming 2024 season through the addition of six broadcast agreements.