Global

English rugby league's top-tier Super League is to receive its largest ever international exposure for the forthcoming 2024 season through the addition of six broadcast agreements.

Paramount Global is making around 800 job cuts worldwide amid ongoing restructuring of the company and conversations around a possible sale or merger

Tiger Woods and his clothing and shoe line partner TaylorMade have revealed the new name and logo combination for their nascent "active premium lifestyle" brand

The English Football League is entering into detailed talks with incumbent Pitch International and the US-based Relevent Sports Group as it nears its award of international broadcast rights, SportBusiness…

The IMG agency has recruited James Clement from UK pay-television broadcaster Sky to lead technology and operations for its production studios business

The International Ice Hockey Federation (IIHF) Council has announced that "it is not yet safe" to reincorporate Russian and Belarusian teams back into IIHF competitions for the 2024-25 championship season

Experienced commercial sports and entertainment executive Gus Henderson has been appointed chief revenue officer at Global Champions, the rights-holder to equestrian sport’s Longines Global Champions T…

DAZN has followed up its 10-year deal to distribute NFL Game Pass with a similar agreement to carry the International Basketball Federation’s (Fiba’s) Courtside 1891 basketball OTT streaming platform globally.

Renault-owned Alpine Motorsports has signed up watchmaker H. Moser & Cie. in its first all-encompassing global sponsorship agreement

The International Tennis Federation (ITF) has announced its first betting sponsor in seven years through a new agreement with Stake.

IMG Arena president Freddie Longe is leaving his position as owner Endeavor opts to combine the sports data and betting rights division with OpenBet and bring it under sole leadership

Adidas has entered into a global partnership with Saudi-owned event, retail and rights company Sela focusing on “strategic collaborations and joint developments”.

Andretti Cadillac's application to join Formula 1 in 2025 or 2026 was rejected by the organisation's management following concerns from the 10 existing F1 teams over the dilution of commercial revenues

The Professional Triathletes Organisation (PTO) has rebranded its PTO Tour as the T100 Triathlon World tour as part of its new pact with World Triathlon, with the expanded series to feature eight events across three continents.

France 2023 was the most-watched Rugby World Cup of all time, governing body World Rugby declared today (Tuesday). The tournament, won by South Africa, achieved 1

Formula 1 team Ferrari has extended its agreements with audio brand Bang & Olufsen and CEVA Logistics and also signed up Peroni as a sponsor

Energy drink Red Bull has switched its sponsorship focus from the Repsol Honda MotoGP team to become title sponsor of the GasGas Tech 3 team for the 2024 MotoGP World Championship season

The impending takeover of Two Circles by UK-based private equity firm Charterhouse Capital Partners is expected to spark a string of acquisitions by the data-driven sports marketing agency in the coming…