Global
RLC claims record global broadcast footprint for Super League
English rugby league's top-tier Super League is to receive its largest ever international exposure for the forthcoming 2024 season through the addition of six broadcast agreements.
Paramount slashes costs with 800 layoffs
Paramount Global is making around 800 job cuts worldwide amid ongoing restructuring of the company and conversations around a possible sale or merger
Woods and TaylorMade reveal ‘Sun Day Red’ lifestyle brand
Tiger Woods and his clothing and shoe line partner TaylorMade have revealed the new name and logo combination for their nascent "active premium lifestyle" brand
EXCLUSIVE: EFL shortlists Pitch, Relevent for international rights talks
The English Football League is entering into detailed talks with incumbent Pitch International and the US-based Relevent Sports Group as it nears its award of international broadcast rights, SportBusiness…
IMG recruits Sky’s Clement to lead studios tech, operations
The IMG agency has recruited James Clement from UK pay-television broadcaster Sky to lead technology and operations for its production studios business
Russia, Belarus remain sidelined by IIHF for 2024-25 season
The International Ice Hockey Federation (IIHF) Council has announced that "it is not yet safe" to reincorporate Russian and Belarusian teams back into IIHF competitions for the 2024-25 championship season
Ex-Wimbledon, IMG exec Henderson to drive Global Champions revenues
Experienced commercial sports and entertainment executive Gus Henderson has been appointed chief revenue officer at Global Champions, the rights-holder to equestrian sport’s Longines Global Champions T…
DAZN to distribute Courtside 1891 internationally in six-year Fiba tie-up
DAZN has followed up its 10-year deal to distribute NFL Game Pass with a similar agreement to carry the International Basketball Federation’s (Fiba’s) Courtside 1891 basketball OTT streaming platform globally.
Alpine Motorsports signs H. Moser & Cie. in wide-ranging global deal
Renault-owned Alpine Motorsports has signed up watchmaker H. Moser & Cie. in its first all-encompassing global sponsorship agreement
ITF re-enters betting sector with Stake after integrity issues absence
The International Tennis Federation (ITF) has announced its first betting sponsor in seven years through a new agreement with Stake.
IMG Arena head Longe exits as division merged with OpenBet
IMG Arena president Freddie Longe is leaving his position as owner Endeavor opts to combine the sports data and betting rights division with OpenBet and bring it under sole leadership
Adidas enters ‘strategic partnership’ with Saudi-owned Sela
Adidas has entered into a global partnership with Saudi-owned event, retail and rights company Sela focusing on “strategic collaborations and joint developments”.
Andretti F1 application rejected amid teams’ concern over dilution of revenues
Andretti Cadillac's application to join Formula 1 in 2025 or 2026 was rejected by the organisation's management following concerns from the 10 existing F1 teams over the dilution of commercial revenues
PTO launches T100 World Tour in bid to take triathlon into mainstream
The Professional Triathletes Organisation (PTO) has rebranded its PTO Tour as the T100 Triathlon World tour as part of its new pact with World Triathlon, with the expanded series to feature eight events across three continents.
France 2023 sets new audience records, linear TV still dominates
France 2023 was the most-watched Rugby World Cup of all time, governing body World Rugby declared today (Tuesday).
The tournament, won by South Africa, achieved 1
Ferrari extends with Bang & Olufsen, CEVA, announces Peroni arrival
Formula 1 team Ferrari has extended its agreements with audio brand Bang & Olufsen and CEVA Logistics and also signed up Peroni as a sponsor
Red Bull switches to GasGas Tech 3 team, quits Repsol Honda
Energy drink Red Bull has switched its sponsorship focus from the Repsol Honda MotoGP team to become title sponsor of the GasGas Tech 3 team for the 2024 MotoGP World Championship season
Two Circles to pick up acquisitions pace under Charterhouse ownership
The impending takeover of Two Circles by UK-based private equity firm Charterhouse Capital Partners is expected to spark a string of acquisitions by the data-driven sports marketing agency in the coming…