Global

Football
Sponsorship & Marketing

Fifa has officially announced an extension of its top-tier sponsorship agreement with Visa, expanding its existing deal with the payment services brand that covers its women’s football competitions.
Multiple Sports
Finance & Law

Sportradar's chief strategy officer Ulrich Harmuth has become a high-profile exit from the sports data and betting services company, which cut 10-per-cent of its global workforce late last year
Motorsport
Sponsorship & Marketing

The title rights to the Red Bull-owned Formula 1 team formerly known as AlphaTauri have been acquired by digital and mobile payment network Visa and fellow financial services company Cash App
Esports
Sponsorship & Marketing

Cryptocurrency casino Rollbit has signed a ‘multi-million dollar’ shirt sponsorship with Los Angeles-based esports organisation FaZe Clan in a deal focused outside the US.
Surfing
Media

The World Surf League (WSL) has announced a broadcast deal with ESPN that will put all 10 of the Championship Tour events in 2024 on ESPN+, as well as several new sponsors
Professional Wrestling
Media

Netflix's $5bn (€4.6bn), 10-year global media-rights deal with World Wrestling Entertainment is not reflective of a change in sports strategy at the streaming giant, according to co-chief executive Ted Sarandos.
Football
Media

The sales process for in-flight and in-ship broadcast rights to Uefa club competitions from 2024-25 to 2026-27 has been issued with incumbent IMG once again the standout candidate to secure the contract
Professional Wrestling
Media

Netflix has made its biggest foray into live event streaming, today (Tuesday), announcing a stunning $5bn (€4.6bn), 10-year global media-rights deal with World Wrestling Entertainment.
Rugby League
Media

Rugby League Commercial (RLC), the joint venture between Super League and the Rugby Football League (RFL) that acts as commercial rights-holder, has unveiled a new global, direct-to-consumer streaming service for the sport’s top division in the UK.
Athletics
Sponsorship & Marketing

World Athletics today announced electronics giant Sony as a new sponsor on a three-year term, the latest in a string of Japanese brands supporting the governing body.
Multiple Sports
Governance

Football writer and broadcaster Flo Lloyd-Hughes challenges the narrative around women's sport's boom and its bid to be commercially sustainable.
Football
Media

Uefa has decided to sell global commercial rights to the Uefa Women’s Champions League over a five-year cycle, from 2025-26 to 2029-30, with sponsorship rights to women’s national team events over the…
Multiple Sports
Industry Moves

Experienced broadcast rights executive Simon Green has been promoted to chief executive of Supponor as successor to James B. Gambrell at the virtual replacement technology firm
Basketball
Sponsorship & Marketing

TCL, the Chinese consumer appliances firm, has become the latest top-tier Global Partner of the International Basketball Federation (Fiba) to extend its contract to 2027
Football
Media

DAZN is to drop its paywall for the bulk of its women’s football coverage worldwide to create what it describes as the “new global home for women’s football” in the broadcaster’s latest move to open u…
Aquatics
Sponsorship & Marketing

World Aquatics has unveiled UPCX, a developer of blockchain payment systems, as a sponsor ahead of next month’s World Aquatics Championships in Doha.
Basketball
Industry Moves

Sportfive has appointed Chris Russell as director of global sales for its basketball division
Motorsport
Sponsorship & Marketing

Formula 1 has promoted Emily Prazer, the chief commercial officer for last year’s inaugural Las Vegas Grand Prix, to fulfil the same role for the global motor racing series.