Global
Coca-Cola lands ICC global sponsorship rights to 2031
The International Cricket Council has retained Coca-Cola as a sponsor until 2031 under a global eight-year agreement encompassing ICC events across all three formats of the game
Year in Review: Formula 1
SportBusiness takes a look at 12 months of Formula 1 deals and developments covered by our team of reporters.
NBA creates New Business Ventures role to identify global revenue opportunities
The National Basketball Association (NBA) has promoted Amy Brooks to the newly-created position of president of New Business Ventures, as the league looks to grow the property and its revenues around the…
EU’s top court upholds competition ruling in long-running ISU case
The European Court of Justice (ECJ) has today (Thursday) dismissed an appeal lodged by the International Skating Union (ISU) over rules governing the staging of so-called breakaway events in a near decade-long case that could have wider implications for sport as a whole.
ECJ rules against Fifa, Uefa but no ESL approval yet; A22 plots free OTT service
Fifa and Uefa acted unlawfully when they threatened to ban clubs and players joining breakaway competitions like the European Super League (ESL), the European Court of Justice (ECJ) has ruled
Byrom launches hospitality agency with ex-Match luminaries and Ricardo Fort
Jaime Byrom, the long-serving executive chairman of Match Hospitality, has set up a new sports hospitality agency backed by funding from Qatar’s Aspire Katara Hospitality.
Hong Kong to host season finale as E1 completes inaugural calendar
The UIM E1 World Championship, a new electric boat racing series launching next year, has today (Wednesday) announced the full calendar for its inaugural season, which will begin in Saudi Arabia and conclude in Hong Kong.
DAZN operating loss cut but still runs into 10 figures
DAZN recorded an operating loss of $1.06bn (€969m) in 2022 on the back of increased rights fee commitments but higher direct-to-consumer revenues helped to reduce the figure by 22 per cent year-over-year, SportBusiness understands.
Aurora lands Hexagon Cup broadcast production
The UK-based Aurora Media Worldwide has today (Tuesday) been named as the host broadcast company for padel’s Hexagon Cup.
Sharma’s $300m Bluestone fund invests in Magnifi
Bluestone Equity Partners, the private equity fund founded by Bobby Sharma, a former executive at IMG and the National Basketball League, has invested in Magnifi, an AI-powered video editing technology…
Kick expands Sauber F1 deal, joins Stake.com in team name
The Sauber-owned Formula 1 team has expanded its association with streaming platform Kick to integrate the brand within its team name from the 2024 season
Sportfive retains IWF international rights to 2028
Sportfive has been re-appointed by the International Weightlifting Federation (IWF) to exclusively sell its international media rights across the forthcoming Olympic cycle until 2028.
Rapid rise of multi-club ownership posing challenges for football, report reveals
The number of football clubs that are part of multi-club ownership groups has increased fivefold over the last eight years, posing serious challenges for the sport’s governing bodies, a new report by S…
Basketball leagues, federations introduce AI tech under long-term Fiba-Genius deal
Fiba has announced a major expansion to its long-term agreement with Genius Sports, with the deal to provide leagues and national federations with access to an AI-powered automated player tracking system for the first time.
New competition formats put Uefa on collision course with multi-club owners
An in-depth SportBusiness investigation into football’s multi-club ownership phenomenon has charted Uefa’s collision course with powerful ownership groups such as City Football Group, Red Bull and 777 Partners, as new ‘Swiss model’ formats in European club competitions are set to create conflicts of interest on an unprecedented scale.
ESPN adds Seoul, Mexico City series to MLB international slate
ESPN will televise four international Major League Baseball games across three continents in 2024, after striking new deals for the Seoul Series and Mexico City Series
Simon relinquishes CEO role, Lawler exits amid WTA leadership overhaul
The Women’s Tennis Association (WTA) is seeking a new CEO amid a major restructure of its senior leadership that will see a change in role for Steve Simon and the departure of president, Micky Lawler.
Sportradar, TDI launch betting, media products as deal signed off
Sportradar and Tennis Data Innovations have started to roll out a suite of ATP Tour betting and media products after signing off a major six-year rights contract