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Spanish tennis stars Rafael Nadal and Carlos Alcaraz are to headline streaming giant Netflix's next move into live sports, it was announced today (Monday)

Endeavor Streaming has been hired by Anthem Sports & Entertainment's TNA Wrestling to distribute a global, on-demand streaming service TNA+ that will launch on January 5

IMG has won more business with the Confederation of African Football after securing the exclusive international broadcast distribution rights to major CAF competitions until 2025

World Archery has appointed Joymo as the exclusive provider of its owned and operated OTT streaming service in a “multi-year” agreement.

Stats Perform has retained one of its heavyweight betting data and video rights contracts in an exclusive long-term renewal with tennis’ WTA Tour unveiled today (Friday).

The National Hockey League (NHL) is to meet with the International Olympic Committee (IOC) next week as all stakeholders continue to push for an agreement that would result in the return of the sport's…

The IMG agency has appointed Luke Organ as senior vice-president of global partnerships for its media business.

Global tyre company Hankook Tire has been selected as the new tyre sponsor of the World Rally Championship (WRC) from 2025, the International Automobile Federation (FIA) has announced.

Genius Sports, the sports data and betting services company, today (Wednesday) launched what it describes as an industry first, a product that can identify solutions for fan advertising across multiple…

The International Automobile Federation (FIA) has set up a working group to find ways to reinvigorate the sport of rallying, with a particular focus on the World Rally Championship (WRC).

French premium sportwear brand Lacoste has extended its long-standing sponsorship agreement with the ATP Tour as the men’s tennis competition’s ‘Official Outfitter’. The

Endeavor Streaming, the streaming subsidiary of the Endeavor sports and entertainment agency, has agreed a deal with audience engagement platform LiveLike to improve the fan experience offering of the EuroLeague TV direct-to-consumer service.

Improved monetisation and cost savings through smart stadiums, heightened use of generative AI by rights-holders and harnessing women’s sports properties’ underlying engagement are three of the main tre…

Sports betting firm Betano has announced a new global sponsorship deal with Uefa for the upcoming 2024 men's European Championships in Germany.

HBA Media has retained one of its main distribution contracts in a new four-year international rights agreement with Ascot Racecourse.The new deal runs from the start of 2024 to the end of 2027

UK-based streaming platform Recast has relaunched following its recent administration and takeover by Content Technology Partners (CTP), shifting away from being a content destination in itself

The World Karate Federation has appointed the Mediapro agency as the host broadcaster of its leading events over the next two years while also returning to the Spain-based Simply Sport as its worldwide…

WTA Ventures, the new commercial arm of the Women’s Tennis Association, has hired the World Surf League’s chief marketing officer, Sarah Swanson, as its chief brand officer, along with making two more additions to the team.