Global
Tennis is next live sports event lined up by Netflix
Spanish tennis stars Rafael Nadal and Carlos Alcaraz are to headline streaming giant Netflix's next move into live sports, it was announced today (Monday)
Endeavor Streaming to deliver TNA Wrestling’s revamped OTT service
Endeavor Streaming has been hired by Anthem Sports & Entertainment's TNA Wrestling to distribute a global, on-demand streaming service TNA+ that will launch on January 5
IMG adds CAF international rights sales to sponsorship remit
IMG has won more business with the Confederation of African Football after securing the exclusive international broadcast distribution rights to major CAF competitions until 2025
World Archery turns to Joymo as OTT services provider
World Archery has appointed Joymo as the exclusive provider of its owned and operated OTT streaming service in a “multi-year” agreement.
Stats Perform holds on to WTA Tour betting rights contract
Stats Perform has retained one of its heavyweight betting data and video rights contracts in an exclusive long-term renewal with tennis’ WTA Tour unveiled today (Friday).
NHL and IOC to discuss Olympics return at summit next week
The National Hockey League (NHL) is to meet with the International Olympic Committee (IOC) next week as all stakeholders continue to push for an agreement that would result in the return of the sport's…
Organ makes move from Right Formula to IMG
The IMG agency has appointed Luke Organ as senior vice-president of global partnerships for its media business.
Hankook to replace Pirelli as WRC tyre supplier, loses Formula E contract to Bridgestone
Global tyre company Hankook Tire has been selected as the new tyre sponsor of the World Rally Championship (WRC) from 2025, the International Automobile Federation (FIA) has announced.
Genius Sports launches fan ID solution for advertising
Genius Sports, the sports data and betting services company, today (Wednesday) launched what it describes as an industry first, a product that can identify solutions for fan advertising across multiple…
FIA tasks working group with revitalising World Rally Championship
The International Automobile Federation (FIA) has set up a working group to find ways to reinvigorate the sport of rallying, with a particular focus on the World Rally Championship (WRC).
Fast-growing Lacoste extends ATP Tour deal
French premium sportwear brand Lacoste has extended its long-standing sponsorship agreement with the ATP Tour as the men’s tennis competition’s ‘Official Outfitter’.
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Endeavor Streaming, LiveLike bring interactive viewing to EuroLeague TV
Endeavor Streaming, the streaming subsidiary of the Endeavor sports and entertainment agency, has agreed a deal with audience engagement platform LiveLike to improve the fan experience offering of the EuroLeague TV direct-to-consumer service.
IMG Digital Trends Report pinpoints smart stadia, AI and women’s sports engagement
Improved monetisation and cost savings through smart stadiums, heightened use of generative AI by rights-holders and harnessing women’s sports properties’ underlying engagement are three of the main tre…
Betano becomes first Uefa Euros betting sponsor following Fifa deal
Sports betting firm Betano has announced a new global sponsorship deal with Uefa for the upcoming 2024 men's European Championships in Germany.
HBA Media retains Ascot international rights to 2027
HBA Media has retained one of its main distribution contracts in a new four-year international rights agreement with Ascot Racecourse.The new deal runs from the start of 2024 to the end of 2027
Recast relaunches with overhauled business model
UK-based streaming platform Recast has relaunched following its recent administration and takeover by Content Technology Partners (CTP), shifting away from being a content destination in itself
WKF hires Mediapro as host broadcaster, Simply Sport reprises distribution role
The World Karate Federation has appointed the Mediapro agency as the host broadcaster of its leading events over the next two years while also returning to the Spain-based Simply Sport as its worldwide…
World Surf League CMO Swanson among latest WTA Ventures hires
WTA Ventures, the new commercial arm of the Women’s Tennis Association, has hired the World Surf League’s chief marketing officer, Sarah Swanson, as its chief brand officer, along with making two more additions to the team.