Global
FIH lifts OTT geo-blocking, launches game pass
The International Hockey Federation (FIH), field hockey's governing body, is to lift geo-blocking of its over-the-top platform, outside of its core revenue-driving market of the Indian subcontinent, as…
Workforce cut by 10 per cent as Sportradar enacts cost-cutting measures
Sports data and betting services company Sportradar is cutting its global workforce by 10 per cent amid a downturn in third-quarter profits
ITF nearing end to Davis Cup title sponsor search
The International Tennis Federation is closing in on a title sponsor for the Davis Cup as it looks to embark on a new future for the embattled men’s national teams’ competition.
Whisper lands Formula E production contract
Experienced motor racing production company Whisper has been appointed by Formula E to produce English-language live race coverage of the 10th season of the ABB FIA Formula E World Championship
FIS begins to populate new OTT platform with World Cup content after Infront deal
The International Ski Federation (FIS) is live-streaming several World Cup events across its own platforms this winter sports season as part of its new centralised media rights agreement with the Infront…
LaVita secured as IBU World Cup main sponsor, adds FIS rights
The International Biathlon Union (IBU) has announced German health food brand LaVita as a main sponsor on a three-year deal
Lucy Basden-Smith | Women’s rugby needs a thriving club game – and brands to back it
Lucy Basden-Smith, managing partner at Havas Play UK, explores what women's rugby union needs to take a much-needed step forward.
IOC begins bid to monetise centralised Olympic Qualifiers media rights
Media rights to Olympic qualifying events are being centralised for the first time and are set to be packaged together in future Olympic Games rights deals as the International Olympic Committee seeks…
Bud Light returns to UFC in record sponsorship deal, AB InBev goes global
The Ultimate Fighting Championship (UFC) has announced that Bud Light will become its official beer in the United States in a multi-year deal that also extends its partnership with AB InBev on a global…
New elite Nations League to launch, Rugby World Cup expanding in ‘significant’ calendar overhaul
World Rugby has today (Tuesday) approved the launch of a new competition for men’s international teams as part of a wide-ranging reform of the calendar that will also include an expansion of the World Cup to 24 teams in 2027.
IBA takes aim at World Boxing over allegations of trademark infringement
The International Boxing Association (IBA) has ramped up its dispute with World Boxing, sending a formal complaint to the breakaway organisation alleging that it is illegally using its ‘World Boxing’ and…
Louis Vuitton scoops America’s Cup title rights
Grant Dalton’s decision not to renew America’s Cup main sponsorship terms with luxury goods brand Prada has paid off with rival company Louis Vuitton returning as title sponsor for next year’s Challenger Serie…
Aurora Media teams up with Agag again as E1 Series production partner
The UIM E1 World Championship start-up electric boat racing series has today (Monday) appointed Aurora Media Worldwide as the broadcast production partner of the inaugural 2024 season
EXCLUSIVE: Pitch strikes deal for United Cup international rights
International broadcast rights to the next three editions of tennis’ United Cup are set to be sold by Pitch International after the agency reached an agreement with Tennis Australia, SportBusiness understands.
Spring Media integrates Hogmore and ASG brands, Svelander named CCO
Spring Media, the Sweden-based international sports media agency, has announced the integration of recent acquisitions Athletic Sports Group (ASG) and Hogmore under the Spring Media brand, while Hans Svelander has been appointed as the company’s chief commercial officer.
Williams Racing signs THG to headline sponsor role
Formula 1’s Williams Racing has signed a deal with digital consumer brands group THG which will headline its sponsorship portfolio.
NHL extends global deal with Fastenal
The National Hockey League (NHL) has extended its agreement with global supply chain solutions and industrial distribution company Fastenal in a multi-year deal
‘Forward-looking’ boutique agency Iris launched by Francini and ex-IMG duo
Iris Sport Media, the company set up by Ioris Francini and his former IMG colleagues Floris Weisz and Luca Baldanza, has officially launched in the market, positioning itself as a forward-looking boutique…