Global
Premier Padel begins new era with Polo as chief executive
Premier Padel has appointed Eno Polo as its CEO to lead the next phase of its sporting development, commercial growth and global expansion following the recent merger agreement with rival organisation the World Padel Tour (WPT).
SailGP brings WSG on board to develop Women’s Pathway commercial programme
Women’s Sports Group (WSG) has been hired by SailGP to provide advisory services on commercial deals for the sailing league as it looks to develop its ‘Women’s Pathway’ project.
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SPORTEL confirms position as industry leader with 2023 flagship event and international expansion in 2024
SPORTEL’s annual flagship event, SPORTEL Monaco, will be back from 23 - 25 October, at the state-of-the-art Grimaldi Forum in Monaco, with an exhibition hall already almost fully booked.
Haggerty comfortably defeats von Arnim challenge in ITF presidential election
David Haggerty has been re-elected president of the International Tennis Federation for a third term, having comfortably seen off the challenge of Dietloff von Arnim
Asian F1 team hopeful LKYSUNZ secures $1bn in funding
A prospective new southeast Asian Formula 1 motor racing team has moved a step closer to fruition, with $1bn (€940m) in funding having been secured.
Recast to enter administration after investment shortfall
UK-based streaming platform Recast is to enter administration after funding commitments from a major investor were not forthcoming
EXCLUSIVE: DAZN makes over 100 redundancies in further cuts to operating costs
DAZN Group is undertaking another swathe of redundancies primarily affecting staff in the UK and Amsterdam in the latest cuts to operating costs, SportBusiness understands
ICC introduces vertical broadcast feed for World Cup
The International Cricket Council (ICC) has claimed a first for the sport by announcing that it will produce an additional vertical video feed for India’s staging of the upcoming 2023 World Cup.
Puma upgrades Ferrari deal as it looks to retain standing in F1 market
Puma has consolidated its presence in Formula 1 via the renewal and upgrade of its long-term deal with Scuderia Ferrari
Octagon delivers UPS sponsorship agreement for Liverpool
Premier League side Liverpool has added its third new sponsor in recent months with the signing of global delivery service UPS
SailGP to stream event live on TikTok with dedicated feed
SailGP, the annual sailing series, is to stream its first event live on TikTok this weekend, as it continues to push the boundaries on production and bringing its content to new audiences
Where are the sponsors? ITF challenger von Arnim slams Davis Cup commercial appeal
The absence of blue-chip brands at last weekend’s Davis Cup matches across Europe is the surest sign yet that the format is dead and a leadership change is required at the International Tennis Federation (…
UniCredit makes sponsorship comeback with America’s Cup deal
Italian banking firm UniCredit has been announced as a Global Partner of sailing’s 37th America’s Cup, marking its first major deal since it decided not to renew as an official Uefa Champions League spo…
IMG retains APL international media, betting rights
IMG has retained exclusive international broadcast, betting data and video rights to the men’s and women’s A-League competitions in Australasia.
Asia Football Group named new AFC rights agency, FMA staff to transfer over
Media and sponsorship rights to the Asian Football Confederation’s flagship competitions will be sold by Asia Football Group (AFG), a new single-client entity set up following the termination of the A…
Infront Bettor breaks into big five European leagues with Ligue 1 rights
France’s Professional Football League (LFP) has sold its live betting video and data rights to Infront Bettor, the agency's betting-focused division, in a five-year deal.
Infront Bettor moves into tennis with ITF rights swoop
Infront Bettor is to succeed rival Sportradar as the distributor of global data and betting streaming rights to International Tennis Federation properties after delivering a successful bid in a request…
‘I’m Just Kane’: How Skechers became part of Harry’s game
Can the Skechers-Harry Kane partnership take a slice of the football boot market dominated by Nike and Adidas?