Global
EXCLUSIVE: Centralised betting rights offered to WBSC competitions, domestic baseball leagues
The World Baseball Softball Confederation (WBSC) has pooled together the betting video and fastpath data rights to its own competitions plus those of baseball’s confederations and selected leagues in L…
Fifa and Fifpro hail agreement on player payments for Women’s World Cup
All players competing at this summer's Women's World Cup will receive appearance fees from Fifa for the first time after football's world governing body reached a landmark agreement with the global players'…
FIH eyes more free-to-air deals as profits grow
The International Hockey Federation (FIH) wants to prioritise media rights deals with more free-to-air broadcasters in a bid to grow exposure for the sport, after the governing body recorded a second consecutive…
Deltatre appoints Trudu as chief revenue officer
Sports broadcast technology provider Deltatre has named Nicola Trudu as its chief revenue officer
Unprepared sponsors express mixed feelings on world golf commercial merger
DP World, title sponsor of the European Tour group's flagship DP World Tour, was one of several golf sponsors given scant or non-existent notice of this week’s shock announcement of the commercial merger b…
HBA Media adds Hong Kong racing, Triple Crown to international portfolio
The HBA Media agency has added more events to its international horse racing portfolio with deals to distribute the rights to the Hong Kong International Races and the Triple Crown, the US thoroughbred…
AB InBev overlooks Qatar beer ban to expand Fifa deal
AB InBev has expanded its relationship with Fifa, agreeing a new sponsorship deal covering the 2026 men's Fifa World Cup, as well as adding the rights to this year’s Women’s World Cup.
Abu Dhabi investment group Mubadala upgrades SailGP deal
Abu Dhabi-based investment group Mubadala has upgraded its relationship with SailGP to become a Global Series Partner
DAZN adds women’s Bundesliga rights in international markets
Subscription sports streaming broadcaster DAZN has acquired exclusive rights in Italy, Spain, Japan, Canada and Brazil to the Frauen-Bundesliga, the top tier of women’s club football in Germany.
Newcastle United extends with sleeve sponsor Noon
Premier League club Newcastle United has extended its sleeve sponsorship agreement with digital e-commerce platform Noon
PGA Tour, DP World Tour and PIF agree bombshell commercial merger
The PGA Tour, DP World Tour and Saudi Arabia’s Public Investment Fund (PIF) are to merge commercial operations under common ownership in a shock tripartite agreement that ends all pending litigation r…
Apex Group focuses on gender equality in SailGP sponsorship deal
SailGP has agreed a three-year sponsorship deal with global financial services provider Apex Group that sees the firm become the Exclusive Financial Solutions Partner of the series
WWE returns to Twitch with channel reboot
World Wrestling Entertainment (WWE) is returning to streaming platform Twitch in a multi-year partnership that will also see the rebooting of the official WWE channel
IFSC agrees Toyo Tire sponsorship
The International Federation of Sport Climbing (IFSC) has agreed a new sponsorship deal with Japanese tyre manufacturer Toyo
ICC signs DP World as global partner as portfolio structure shifts for next commercial cycle
The International Cricket Council (ICC) has signed up global logistics company DP World to its sponsorship portfolio
Klopp, Nowitzki are latest investors in Sporttotal
German technology and live streaming company Sporttotal has added current Liverpool FC manager Jurgen Klopp and NBA legend Dirk Nowitzki to its list of investors as ‘significant’ shareholders in the Col…
Racehorse ownership platform MyRacehorse raises $7m to aid expansion plans
Experiential Squared (E2), parent company of global racehorse ownership platform MyRacehorse, has announced a $7m (€6.5m) funding round led by thoroughbred racing and gaming company 1/ST.
DAZN eyes commercial premises growth with hiring of CNN’s Peterson
DAZN, the international sports streaming service and media company, has today (Thursday) announced the appointment of Rachelle Peterson as senior vice-president of global commercial distribution