Global

Sailing
Sponsorship & Marketing

Spanish fashion and fragrance brand Puig has agreed a deal to become a Global Partner of the 37th Americas Cup and the naming partner of the inaugural Women’s America's Cup in Barcelona in 2024.
Boxing
Media

The International Boxing Association (IBA) has agreed a deal with US OTT services provider OTTera, which it claims will support its new initiatives and preparations for future major events
Golf
Finance & Law

Ari Emanuel, chief executive of Endeavor, has said the sports and entertainment group was willing to invest in LIV Golf before backing away at the behest of PGA Tour commissioner Jay Monahan
Rugby
Finance & Law

Octagon has announced that it is expanding its rugby business, acquiring global sports management organisation Prosport International's rugby division and naming rugby agent Tom Negri as the head of Octagon…
Multi-sport
Governance

The international federations (IFs) participating at the Paris 2024 Olympic Games are expected to share a windfall of around $600m (€564m), albeit there are growing calls to increase the percentage of r…
Tennis
Governance

International Tennis Federation (ITF) president David Haggerty will face competition from Dietloff von Arnim when he runs for re-election as head of the governing body in September
Multiple Sports
Industry Moves

Majed Al Sorour, former managing director of LIV Golf, has been named as president of new fan engagement platform Sports.com
Aquatic Sports
Governance

World Aquatics has signed a Memorandum of Understanding (MoU) for the potential relocation of its headquarters from the Olympic capital of Lausanne to Budapest
Golf
Media

LIV Golf has announced plans to live stream all of its tournaments on YouTube in international markets, including pay-per-view streaming in four countries where rights deals are already in place
Multiple Sports
Finance & Law

Global live entertainment, ticketing and technology company TEG has furthered its investment in sport with the acquisition of the Left Field Live and Rugby Live agencies
Equestrian
Sponsorship & Marketing

Swiss watchmaker Longines has stepped up its commitment to the International Equestrian Federation (FEI) by agreeing to become title sponsor of its revamped team series
Football
Sponsorship & Marketing

The Sportfive agency has been named as the ‘Official Sales Partner’ for EA Sports FC, the first iteration of the newly branded football video game, formerly known as the Fifa series.
Football
Sponsorship & Marketing

Korean automotive manufacturer Hyundai Group has extended its top-tier sponsorship agreement with Fifa and will remain a sponsor of the global football governing body until 2030.
Motorsport
Governance

Japanese automotive manufacturer Honda has entered into a works partnership with Formula 1 team Aston Martin Racing, with the deal to begin from the 2026 season when new F1 power unit regulations come…
Skiing
Events

The International Ski Federation (FIS) has launched the bidding process to find a host of the inaugural FIS Games in 2028, four years later than the governing body had initially intended to stage its new…
Motorsport
Sponsorship & Marketing

McLaren Racing has extended its agreement with global professional services company Deloitte in a multi-year renewal that expands the association to a global level
Athletics
Events

World Athletics has announced plans to create a new ‘short track’ product to replace the current ‘indoor’ term, which is used to describe events and performances that are set on a 200m track and traditi…
Multiple Sports
Media

DAZN has teamed up with AI-based video tracking and analytics company Videocites in a move to step up its battle against intellectual property theft and illegal social media streams of its live sports…