Global
EXCLUSIVE: Eredivisie retains IMG but awards Infront betting rights
IMG has retained the Eredivisie international broadcast rights, one of its longest-held football properties, but will be replaced by rival Infront as distributor of streaming rights to the global betting market, SportBusiness understands.
Women footballers urge Fifa to axe Aramco deal
Fifa has come under fire for its sponsorship deal with Saudi oil giant Aramco after more than 100 female footballers signed a scathing letter urging the governing body to ditch the agreement.
Sport 24 renews NBA in-flight, in-ship rights
Sport 24, the in-flight and in-ship service owned by the IMG agency, has renewed NBA rights ahead of tomorrow's (Tuesday's) new season tip-off.
Sainz signing helps fuel Kraken’s Williams expansion
Cryptocurrency exchange Kraken has expanded its sponsorship of F1’s Williams Racing in the wake of the team’s high-profile signing of Spanish driver Carlos Sainz.
Dolan strengthens Abu Dhabi alliance with Knicks deal
Abu Dhabi has stolen a march on the state’s Gulf neighbours Saudi Arabia by taking on the NBA’s New York Knicks' jersey patch rights for its tourism body.
AT&T adds on-car branding to Red Bull Racing deal
AT&T has announced an expansion to its sponsorship deal with Red Bull Racing that for the first time includes branding on the team car.
Ironman sponsorship role for Andreopoulos in exec reshuffle
The Ironman Group has appointed Yanni Andreopoulos as executive vice-president of global partnerships, with Matt Scammell departing from the role after just three months amid “strategic differences”.
New Kings League CEO to drive global growth strategy
Kings League, the Spanish seven-a-side football competition organised by the Kosmos agency, has outlined ambitious plans to launch multiple regional leagues worldwide, with growth to be overseen by newly …
Lenovo claims seventh Fifa Partner position
Chinese technology company Lenovo has signed as a top-tier sponsor for the coming World Cup cycle, taking over the seventh Fifa Partner berth with world football’s governing body.
F1, Fifa voted ‘hottest’ sponsorship properties
Formula 1 and the Fifa men’s World Cup are the ‘hottest’ sponsorship properties in sport according to a global survey of industry subscribers conducted by SportBusiness Sponsorship.
FIS unfazed by rights centralisation legal defeat in Germany
The International Ski and Snowboard Federation (FIS) has insisted its plan to introduce media rights centralisation is still on track, despite a potentially damaging legal defeat in Germany.
VBTV to offer global home for Japan’s new SV.League
Japanese volleyball's new-look SV.League has struck a partnership with Volleyball World, the sport's commercial vehicle, as it seeks to elevate its brand globally as part of ambitious growth plans.
Fifa furthers post-EA Sports era with Konami deal
Fifa has further signalled its intent to move on from its long-standing relationship with EA Sports by agreeing a partnership with the US video game developer’s Japanese rival.
Sales underway for Uefa men’s national team events
Uefa has opened the sales process for the sponsorship and licensing rights to its men’s national team football events, including the flagship Euro 2028 tournament, for the next cycle from 2025 to 2028.
ISU hires NBA’s Li to lead commercial strategy
The International Skating Union has appointed Li Jiao as its chief of commercial and marketing officer.
Asahi backs World Rugby through 2029 World Cup
Japanese beer giant Asahi Super Dry has bolstered its commitment to World Rugby by signing a five-year sponsorship extension.
Riyadh Air puts name to Atlético Madrid stadium
Riyadh Air has expanded its sponsorship agreement with Atlético Madrid to include the naming rights to the team’s 70,000-capacity Metropolitano Stadium.
EXCLUSIVE: SailGP nets Emirates, DP World as global sponsors
SailGP has significantly strengthened its sponsorship portfolio, bringing Emirates and DP World on board as Global Series Partners ahead of the new season, SportBusiness can reveal.