Global

Mixed Martial Arts
Sponsorship & Marketing

Asian mixed martial arts promotion One Championship has agreed a sponsorship and technology partnership with Sui, a Layer 1 blockchain, that will see the company’s technology integrated into the ONE Fight Arena, the official mobile game of the championship.
Multi-sport
Governance

Seven contenders, three continents represented, two Olympic champions, just one woman: the candidates are in for next year's International Olympic Committee presidential election.
Football
Sponsorship & Marketing

Qatar Airways will be the new global airline sponsor of the Uefa Champions League until at least 2030 having agreed an unprecedented two-cycle deal, SportBusiness can reveal.
Multiple Sports
Media

Three leading industry figures are bullish on media rights values, believing that Netflix is likely to enter into European sports acquisitions to continue its growth, thereby significantly boosting competition in the market.
Football
Finance & Law

The hazards of private equity investment in football was a strong theme at this year’s IMG x RedBird Summit with Lorin Parys, the Belgian Pro League CEO, issuing a warning over the associated payouts.
Motorsport
Sponsorship & Marketing

Formula 1 is understood to be on the verge of a major new multi-brand sponsorship agreement with French luxury goods giant LVMH.
Football
Sponsorship & Marketing

PepsiCo-owned snack brand Frito-Lay has become the latest US-based company to extend its relationship with Fifa in a deal to become an Official Sponsor of the 2026 Fifa Men’s World Cup and the 2027 Women’s World Cup.
Wrestling
Media

United World Wrestling has appointed the Spring Media agency to a long-term role spanning two Olympic cycles in distributing its media rights in most territories worldwide
Football
Media

At least five top-tier sports marketing agencies are vying for the chance to sell Uefa Champions League commercial rights from 2027-28 onward, after the deadline for bids passed this morning.
Multiple Sports
Media

Mediapro registered a profit of €12m ($13.3m) in 2023 as revenues rose narrowly to €1.2bn but remained well short of levels enjoyed before the Covid-19 pandemic.
Multi-sport
Sponsorship & Marketing

Panasonic has put an end to its 37-year association with the International Olympic Committee, becoming the latest Japanese brand to exit the body’s Olympic Partner Programme.
Motorsport
Sponsorship & Marketing

Honda Racing has identified a prospective lead sponsor for its factory Honda MotoGP team after the announced exit of long-term title sponsor Repsol, SportBusiness understands.
Motorsport
Sponsorship & Marketing

Technology company Lenovo has expanded its agreement with Formula 1 in the latest sports sponsorship move which includes promotion of its Motorola smartphone brand.
Tennis
Industry Moves

Tennis media rights executive John Learing is leaving DAZN after close to a decade heading up the WTA Media joint venture.
Motorsport
Sponsorship & Marketing

Banco Santander has completed a pivot in its motorsport sponsorship strategy by securing a central sponsorship agreement with Formula 1 after opting against a renewal of its Ferrari team deal.
Netball
Industry Moves

World Netball has ended its near year-long search for a permanent chief executive, turning to Fiona Harold, commercial director of golf's Ladies European Tour
Esports
Sponsorship & Marketing

The media rights subsidiary of Los Angeles-based esports organisation FaZe Clan has acquired an equity stake in the energy drink G Fuel as part of a long-term sponsorship agreement between G Fuel and FaZe…
Motorsport
Sponsorship & Marketing

Formula 1’s Scuderia Ferrari is in advanced talks with French drinks company Pernod Ricard regarding a new sponsorship agreement, SportBusiness understands from multiple sources close to the negotiations.