Global

Motorsport
Sponsorship & Marketing

Italian banking firm UniCredit has been announced as a new partner of Formula 1 team Scuderia Ferrari in a multi-year deal after Spanish bank Banco Santander chose not to renew its sponsorship at the end of the 2024 season.
Motorsport
Sponsorship & Marketing

Digital consultant and software development firm Globant has stepped up its presence in Formula 1 by agreeing a sponsorship deal with Williams Racing.
Padel
Sponsorship & Marketing

Swedish gambling platform Betsson has expanded on its already significant presence in padel via a global deal with Premier Padel
Golf
Host Broadcast & Production

The PGA Tour is looking to lay the foundation for improved international rights revenues by introducing a dedicated world feed
Multi-sport
Media

YouTube is taking on an increased role at the Paris 2024 Paralympics with the dual purpose of distributing additional live coverage and providing the streaming output on the official International Paralympic Committee website.
Football
Industry Moves

Former ESPN and Formula 1 executive Sean Bratches has landed a new role as chairman of US-based sports marketing agency Relevent Sports.
Motorsport
Sponsorship & Marketing

American Express is in advanced discussions to become a second-tier Official Partner of Formula 1 as it closes in on a deal that would upgrade its existing regional sponsorship, SportBusiness understands. 
Squash
Industry Moves

Melissa Soobratty, senior media director of World Table Tennis, will serve as Professional Squash Association's head of media and marketing.
Multiple Sports
Finance & Law

US-based sports marketing agency Elevate has broadened out its premium event and experiential hospitality division with the purchase of Zinc Agency
Rugby Union
Sponsorship & Marketing

World Rugby has expanded its relationship with Two Circles to make it the governing body's principal sponsorship and digital sales agency, almost two years since deciding to centralise the bulk of its commercial and media operations.
Cricket
Media

Disney Star is attempting to reduce its $3bn (€2.7bn) rights fee obligations to the ICC, which itself is likely to see current BCCI secretary Jay Shah take over as chair, SportBusiness understands.
Tennis
Sponsorship & Marketing

The Billie King Cup (BJKC) women’s team tennis event has announced a three-year global deal with US cosmetics brand Elf Beauty, in a sign of the increasing appeal of women’s sport to the beauty sector.
Cricket
Governance

Sanjog Gupta and Tom Harrison are among a group of luminaries aiming to fix a global cricket calendar described as “broken and unsustainable” in a statement by the sport's global player body, the World Cricketers' Association.
Football
Media

Late deals and blackouts for the season’s opening weekend of Italy’s Serie A and France’s Ligue 1 exemplify the tough market conditions internationally for rights-holders of even higher-tier properties. L
Beach Volleyball
Sponsorship & Marketing

The Orsen agency is to commercialise standalone sponsorship packages for international beach volleyball under an agreement with Volleyball World unveiled today.
Multiple Sports
Finance & Law

Sports rights costs continued to climb in the second quarter for Sportradar, but the ATP and NBA investments are paying dividends, according to the group, as it consolidated its market position.
Multi-sport
Sponsorship & Marketing

Deloitte has deepened its Olympics association as it takes expanded ownership of the technology integration category, placing further doubt over the continuation of IT consultancy and services provider Atos as a Worldwide Olympic Partner.
Multiple Sports
Industry Moves

Paul Calder has taken up a role as media sales director at Two Circles, the data-driven sports marketing and sponsorship sales agency, charged with leading the growth of its broadcast rights division