Global

US media giant Paramount Global's focus will remain international when its takeover by Skydance Media is completed, despite a tightening of the belts that will lead to mass job cuts.

IMG Arena and OpenBet have become the first Endeavor-owned entities to be put up for sale ahead of Silver Lake’s expected privatisation of the sports and entertainment giant in the first quarter of 2025.

Product placement for major Olympics sponsors is a "deliberate path" taken by the International Olympic Committee, and looks set to be ramped up for future editions of the Games.

Genius Sports’ second-quarter net loss has widened year over year to $21.8m (€20m) as the group says it will only target profitable betting rights acquisitions, having already sewn up English Premier League and NFL contracts to nearly the end of the decade.

Adidas is close to landing a deal with the Audi F1 team, which would mark its second agreement in the Formula 1 market with a major German manufacturer, SportBusiness can reveal.

Fifa has signed a memorandum of understanding with organisers of the Homeless World Cup to broadcast the annual competition on Fifa+, provide equipment and 'explore co-branding opportunities'.

HeroMoto Corp has taken its association with the International Hockey Federation (FIH) to two decades after extending its sponsorship of the governing body for another five years.

A host of leading sports rights-owners and rights-holders have slammed X, the social media platform formerly known as Twitter, for its approach to tackling piracy, and demanded immediate action be taken

World Athletics' revenue dipped slightly in 2023, despite the hosting of the flagship World Athletics Championships in Budapest, Hungary during the 12-month period and the receipt of payments from the Russian Athletics Federation (RusAF) related to doping scandals.

M&C Saatchi Group has recruited Robin Clarke from the Endeavor-owned marketing agency 160over90 to head up its sport and entertainment businesses following the recent high-profile exit of senior executive…

The PGA Tour has taken steps to retain engagement within a key demographic as it launches a 9-hole event to tap into social media followings of YouTube golf content creators

The ATP's attempts to tap younger audiences by innovating the broadcast experience could be thwarted by top players, whose opposition has already brought a premature end to the Tour's behind-the-scenes docuseries.

CAF is looking to strike deals for its club competitions with broadcasters across sub-Saharan Africa and sell international rights not already awarded to beIN Sports and carved out of IMG's deal, SportBusiness understands.

Worldwide Partners of the Olympics have been given visibility rights to sponsor backdrops at certain Paris 2024 venues in an extension of the International Olympic Committee’s sponsorship recognition strategy.

Canal Plus, a subsidiary of media conglomerate Vivendi which plans to list it on the London stock exchange, earned increased revenues in the first half of 2024 compared to last year

Betway has furthered its Premier League presence via a global betting partner deal with Manchester City to add to similar agreements with Arsenal and Brighton, plus its West Ham shirt sponsorship.