Hong Kong

Hong Kong telecoms provider PCCW has acquired the rights for the French top-tier football division, Ligue 1, in a two-year deal with the MP & Silva agency from 2010-11 to 2011-12.

Olympics and World and European Championships-winning sailors have signed up for the new Extreme Sailing Series Asia, which begins today in Victoria Harbour, Hong Kong.

Phumelela Gold Enterprises (PGE) has signed a deal with the Hong Kong Jockey Club for the Group 1 showpiece Emirates Airline Champion Stakes at Newmarket on Saturday to be broadcast live in Hong Kong for the first time.

English Premier League club Birmingham City is to come under the control of Hong Kong business man Carson Yeung, after he got 94 per cent acceptances from shareholders for his £81.5 million takeover offer.

The International Rugby Board has started to look into the feasibility of a biennial Inter-Hemisphere Series featuring the world’s top Test teams.

Hong Kong’s StarHub is to screen selected 2007/2008 Premier League matches ‘live’ in full high-definition on a new HD channel - HD Showcase.

The Hong Kong Badminton Association (HKBA) appointed Total Sports Asia (TSA) as exclusive worldwide media rights distributor for the Yonex-Sunrise Hong Kong Open Badminton Super Series 2007.

The International Olympic Committee awarded the exclusive rights for Hong Kong for the Olympic Games in Vancouver in 2010 and London in 2012, to i-CABLE.

US motorsports company International Speedway Corporation [ISC] has made a series of executive promotions to integrate its sales, marketing and event production efforts.

English Premier League club, Portsmouth FC will take part in this year’s prestigious Asia Trophy Cup.

Comperio Research, the market research arm of IMG Media, said it was to open a new office in Hong Kong which will serve as a hub for its operations in the Asia Pacific region.

Pan-European broadcaster Eurosport launched a state-of-the-art broadcasting facility at Cyberport in Hong Kong.

Media Partners & Silva and Dentsu announced the assignment of Italian Serie A media rights for the seasons 2007-2010 in Hong Kong, China P.R. Macau, Vietnam and South Korea.

More than 20 broadcasters from around the world have already signed up the TV show Road to Beijing.

Eurosales, Eurosport's international advertising sales house, opened a new office in Hong Kong to enhance services and long-term strategies offered to Asian advertisers.

The English Premier League is set for competition for its TV rights in Hong Kong when the auction process begins in December this year.

The International Badminton Federation announced the launch of the Super Series starting 2007.

The International Rugby Board (IRB) has announced another year of record TV broadcast figures for the popular IRB Sevens World Series.