India

Media group Zee Entertainment has agreed a surprise sublicensing deal with Disney Star for exclusive linear rights in India to men's International Cricket Council events from 2024-27

Indian online travel company EaseMyTrip was unveiled as an official sponsor of this year's Asia Cup ahead of the start of the cricket tournament at the weekend

India's hosting rights for this October's Under-17 women's football World Cup have been reinstated after Fifa lifted a ban on the All India Football Federation

Disney Star has renewed its exclusive media rights in India for International Cricket Council events in a four-year deal covering 2024 to 2027

Indian conglomerate GMR and Adani Sportsline, a subsidiary of business organisation Adani Group, have acquired the rights to operate franchises in Legends League Cricket (LLC), a new Twenty20 tournament…

Dubai-based logistics firm DP World has been announced as the title sponsor of the upcoming Asia Cup international cricket tournament

The International Cricket Council is reported to have made its Indian media rights tender more transparent, making its financial goals known to potential bidders and clarifying the circumstances in which a second round of bidding would be called.

Mastercard has announced endorsement agreements with a quartet of Indian badminton players

The International Hockey Federation (FIH) has dialled down its threat of revoking India’s hosting rights for the forthcoming Men’s Hockey World Cup after an “extremely cordial and productive” meeting with Ho…

The International Cricket Council has published a schedule for international women's cricket over the next three years, marking the first 'future tours programme' ever created for the women's game

Indian Super League football club Mumbai City has agreed a shirt sponsorship deal with an online sports news platform operated by casino and sports betting platform Stake.com

Fifa has suspended the All India Football Federation (AIFF) and revoked the country’s hosting rights for the forthcoming Under-17 Women’s World Cup because of “undue influence from third parties”. The

The Board of Control for Cricket in India (BCCI) will launch a women’s edition of the Indian Premier League (IPL) in March, with either five or six teams competing in the inaugural season, according t…

Fifa has once again threatened to suspend the All India Football Federation (AIFF) and revoke its hosting rights for the forthcoming under-17 Women’s World Cup if it does not resolve its governance issues p…

Pay-television broadcaster Eurosport India has secured rights for the inaugural Grand Prix Badminton League (GPBL). The Warner Bros

UIBL deepens ties to sports management firm led by league president

Pay-television broadcaster Sony Pictures Networks is close to renewing its rights to the England and Wales Cricket Board (ECB) across the Indian subcontinent for six years, 2023 to 2028, SportBusiness…

Indian electrical manufacturing company Goldmedal Electricals has acquired naming rights to the T20 series between India and the West Indies that begins at the Brian Lara Cricket Academy in Trinidad tomorrow…