India

Multi-sport
Sponsorship & Marketing

The Athletics Federation of India (AFI) has signed a new agreement with Puma in a boost to its track and field growth ambitions
Cricket
Media

Sony Pictures Networks has secured New Zealand Cricket rights in India from May 2024 to April 2031 in a move which will see Amazon depart from its experiment showing cricket in the country after 2026
Cricket
Sponsorship & Marketing

The 2024 Indian Premier League (IPL) season kicks off with all teams having bolstered their sponsorship portfolios in the run-up to cricket's biggest and most lucrative tournament.
Cricket
Sponsorship & Marketing

The IPL's Delhi Capitals has filled its front-of-shirt position with financial services provider Hero FinCorp, while fantasy sports operator Dream11 has continued its multi-team shirt sponsor strategy with Sunrisers Hyderabad.
Cricket
Sponsorship & Marketing

Mumbai-based fantasy gaming platform Dream11 has furthered its newly adapted team-focused approach to the Indian Premier League (IPL) by acquiring the front-of-shirt rights for Punjab Kings and Kolkata…
Multiple Sports
Finance & Law

Indian conglomerate Reliance Industries, chaired and run by business mogul Mukesh Ambani, will buy out Paramount Global’s 13-per-cent stake in media group Viacom18 for $517m (€472m).
Cricket
Sponsorship & Marketing

Indian Premier League (IPL) franchise Gujarat Titans has completed its search for a new front-of-shirt sponsor after signing up fantasy gaming platform Dream11 to the role
Cricket
Sponsorship & Marketing

India-based Advance Decorative Laminates has become the latest brand to employ a multi-team sponsorship strategy within cricket’s Indian Premier League (IPL) market.
Motorsport
Media

Streaming platform FanCode has secured exclusive F1 rights in India for 2024 and 2025, after the open-wheel racing series went direct-to-consumer in 2023.  
Multiple Sports
Media

Disney Star and Reliance Industries, majority owner of Viacom18, today announced the merger of their Indian television and streaming assets, creating an $8.5bn media behemoth.
Cricket
Sponsorship & Marketing

Indian tyre brand Ceat has extended its central sponsorship agreement with the Indian Premier League for another five years.
Cricket
Media

The dispute between media groups Zee and Disney Star over their seemingly broken agreement for International Cricket Council (ICC) rights looks set to intensify, with Zee asserting that its counterpart…
Cricket
Sponsorship & Marketing

The base price for Indian Premier League central sponsorship has been revealed as the Board of Control for Cricket in India (BCCI) continues its process to fill the nine remaining central sponsor positions…
Cricket
Media

An immediate consequence of the collapse in the proposed merger between Sony Pictures Networks and Zee Entertainment is that the latter now intends to withdraw its planned $1.4bn (€1.2bn) commitment to rival media group Disney Star towards rights fees for International Cricket Council events.
Cricket
Sponsorship & Marketing

The Tata Group conglomerate has secured a five-year extension to its title sponsorship rights for the Indian Premier League (IPL).
Multiple Sports
Media

The planned $10bn (€9.2bn) mega-Indian media merger, two years in the making, between Sony Pictures Networks and Zee Entertainment was officially scrapped today (Monday).
Cricket
Sponsorship & Marketing

The Board of Control for Cricket in India (BCCI) has announced Indian brands Campa and Atomberg Technologies as 'Official Partners' on three-year deals.
Mixed Martial Arts
Media

The Ultimate Fighting Championship (UFC) has agreed a five-year contract extension with its rights-holder in India and the Indian subcontinent, media group Sony Pictures Networks India.