India

Pay-television broadcaster Eurosport India has acquired rights to the 2023 edition of T20 cricket competition the Bangladesh Premier League (BPL)

The All India Football Federation (AIFF) has set out a new strategic roadmap for the AIFF to become a new powerhouse of the Asian game by 2047 by focusing on issues such as commercial development, women’s f…

Indian conglomerate JSW Group has agreed a sponsorship deal for the forthcoming 2023 Hockey Men’s World Cup.

English Premier League side Manchester City has agreed a regional sponsorship deal with Indian digital services brand Jio Platforms that will see the company become the club’s Official Mobile Communications N…

The Indian government has officially recognised esports as part of multi-sport events in a move that is set to open up investment and sponsorship opportunities for the sector

Online streaming platform FanCode has once again obtained the exclusive streaming rights in India to the Bangladesh Premier League

Indian Premier League (IPL) franchise Mumbai Indians has launched a Request for Proposal (RFP) tender for its Non-Fungible Token (NFT) rights

The Board of Control for Cricket in India (BCCI) has opened the bidding process for the right to own and operate teams in the Women’s Indian Premier League ahead of its debut season this year.

Indian fashion brand Killer Jeans has agreed a deal to become the technical sponsor of India's national cricket team, replacing MPL Sports, the merchandising arm of fantasy gaming platform Mobile Premier…

Indian telecommunications company Tata Communications has acquired New York-based live video production and transmission provider The Switch Enterprises through an agreement with Tata's subsidiary Tata…

Indian automotive manufacturer Tata Motors has agreed a one-year extension to its title sponsorship of the Tata Open Maharashtra, South Asia’s only ATP 250 men’s tennis tournament.

The International Olympic Committee has announced a deal with media group Viacom18 for exclusive rights across the Indian subcontinent to the 2024 Olympic Games in Paris

Indian steel manufacturer Tata Steel has agreed a deal to sponsor the upcoming Men’s Hockey World Cup, which will take place in the Indian cities of Bhubaneswar and Rourkela.

Indian education technology firm Byju’s is said to be seeking an early exit to its sponsorship deal with the Board of Control for Cricket in India (BCCI).

India international cricketer Shikhar Dhawan has launched what is claimed to be the first venture capital fund backed by an Asian sportsperson

Indian digital sports media platform FanCode has acquired exclusive streaming rights for the men's and women's 2023 World Rugby Sevens Series