Indian Subcontinent

The Indian Olympic Association has delivered a letter of intent registering the country’s interest in hosting the 2036 Olympic and Paralympic Games

The International Olympic Committee hopes that cricket’s inclusion can help it land the stability of a two-cycle rights deal in the Indian subcontinent after a succession of one-cycle contracts with different broadcasters.

India is the first market in which the German Football League (DFL) has gone direct to consumer with its Bundesliga Pass live on the OneFootball app in the country, SportBusiness has learned.

India's growing momentum within the International Olympic Committee, with a potential major sponsorship deal and a Summer Olympics bid on the horizon, has been checked over a domestic governance dispute…

Sportfive has unveiled its first foray into cricket since the arrival of Seamus O’Brien to head up its Asia-Pacific business with the establishment of a ‘Masters’ T20 league featuring Indian cricket legend Sachin Tendulkar.

The main backer of a new top-tier football league in Pakistan, Farhan Junejo, has told SportBusiness that his Pakistan Football League project is still on course for success, despite a burgeoning dispute between the PFL and sports marketing company Redstrike.

The Pakistan Cricket Board (PCB) has been banned from agreeing sponsorship deals with betting companies after the Peshawar High Court considered a petition which challenged deals with so-called ‘proxy’ firms.

Esports, gaming and media company Galaxy Racer (GXR) has announced that it has secured broadcast rights to three of Europe’s top football leagues on the Indian subcontinent in deals ranging from four to six seasons.

Disney Star is seeking $940m (€845m) in damages within its arbitration proceedings filed against Zee Entertainment over the sublicensing deal for International Cricket Council (ICC) rights, a regulatory f…

The merger between Disney Star and Reliance Industries, the majority owner of Viacom18, has been approved by the Competition Commission of India (CCI), subject to the compliance of “voluntary modifications”.

Disney Star is attempting to reduce its $3bn (€2.7bn) rights fee obligations to the ICC, which itself is likely to see current BCCI secretary Jay Shah take over as chair, SportBusiness understands.

Media groups ARY and Tower Sports have together secured Pakistan Cricket Board domestic rights until the end of 2026, ending the PCB's search for a long-term broadcast agreement

Disney Star and Reliance Industries, majority owner of Viacom18, are likely to drop "fringe channels" in order to meet antitrust requirements for their proposed merger, though do not plan to offload any…

Dubai-based gaming and media company Galaxy Racer is close to securing exclusive rights to Spain’s LaLiga and France’s Ligue 1 in India and is also in advanced talks to acquire rights to Italy’s Serie A in the country.

Indian tyre brands Ceat and BKT have served notice of their international ambitions, announcing sponsorship deals with German Bundesliga champion Bayer Leverkusen and The Hundred, the England and Wales…

IndianOil has renewed its title sponsorship of the India-based Ultimate Table Tennis (UTT) for the upcoming 2024 season, in a deal first reported by SportBusiness.