Indian Subcontinent
Messi appointed global brand ambassador for Byju’s social impact arm
Indian education technology company Byju’s has appointed Lionel Messi as a global brand ambassador for its social impact arm Education For All.
Viacom18 bags SA20 rights over ten years, closing in on CSA deal
Media group Viacom18 has secured exclusive rights in India to SA20, the new South African T20 competition starting in January, for 10 years, from 2023 until 2032
UIBL reconstitutes as Baseball United with new leadership
Startup league amplifies efforts to target Middle East, South Asia
India sets up return to ATP Challenger Tour calendar
India is set to return to the Association of Tennis Professionals’ (ATP) Challenger Tour for the first time since 2020, with four events lined up in the coming months.
EXCLUSIVE: Viacom18 closing in on Paris 2024 deal in Indian subcontinent
Media group Viacom18 is close to securing rights to the 2024 Paris summer Olympics Games in the Indian subcontinent, SportBusiness understands
Istanbul ‘one of five locations under consideration’ for IPL auction
The next Indian Premier League auction could be held in Istanbul, according to reports
IPL teams ‘approach Australian cricketers about year-round contracts’
Indian Premier League teams have made informal approaches to Australian cricketers about year-long playing contracts, a concept that could shake up international cricket, The Sydney Morning Herald has…
PCB signs first stadium naming rights deal with National Bank
The Pakistan Cricket Board has announced a five-year naming rights deal for the National Stadium in Karachi with the state-owned National Bank of Pakistan (NBP)
Sevilla agrees regional deal with casino operator Khelraja
Spanish LaLiga club Sevilla has signed up Indian casino operator Khelraja as a sponsor
EXCLUSIVE: Two Circles recruits Pulselive founder Richardson as group executive director
Sports marketing and data technology company Two Circles has recruited Wyndham Richardson, founder of Pulselive, as its group executive director in a technology-focused position
PCB hits back at move to revoke Asia Cup hosting rights
The Pakistan Cricket Board has warned that India’s unwillingness to travel to Pakistan for next year’s Asia Cup could “split the international cricketing community” and cause Pakistan to withdraw from th…
Binny replaces Ganguly as BCCI president, India unwilling to play Asia Cup in Pakistan
Roger Binny has replaced Sourav Ganguly as president of the Board of Control for Cricket in India after his election was confirmed at the board’s annual general meeting in Mumbai.
Sony Pictures Networks supplements Bundesliga with DFB-Pokal rights
Indian pay-television broadcaster Sony Pictures Networks has acquired exclusive rights in the Indian subcontinent to the DFB-Pokal, Germany’s knockout clubs competition, for the 2022-23 season.
EXCLUSIVE: CSA receives no compliant bids for rights in India
Cricket South Africa is understood to have received no compliant bids for its broadcast rights in the Indian subcontinent, following yesterday's (Wednesday's) bid deadline for rights covering the 2024-25…
NBA merchandise distributed across India under deal with Reliance
The NBA has agreed a "multi-year" deal with Reliance Retail for the distribution of league merchandise online and at stores across India
Ganguly ‘set to be ousted’ as BCCI president
Sourav Ganguly is set to be replaced as president of the Board of Control for Cricket in India but Jay Shah is expected to return for a second term as general secretary, according to reports
PhonePe founders form eighth Prime Volleyball League franchise
Two co-founders of Indian financial technology company PhonePe have acquired a franchise in the Prime Volleyball League (PVL)
Kia unveiled as Under-17 Women’s World Cup automotive sponsor
South Korean carmaker Kia has been unveiled as the official automotive partner of the 2022 Fifa Under-17 Women’s World Cup in India.