Indian Subcontinent

The Asia Cup will return later this year after a four-year absence, the Asian Cricket Council has announced. The tournament will be staged in Sri Lanka from August 27 to September 11

Indian e-commerce platform Meesho has announced sponsorship agreements with four Indian Premier League franchises ahead of the start of the latest edition of the T20 cricket tournament at the end of this…

The International Chess Federation (FIDE) has unveiled the Indian city of Chennai as the host of this year’s Chess Olympiad in a move that comes just two weeks after stripping Moscow of the biennial t…

The Pakistan Cricket Board has commissioned market research company YouGov to estimate the value of naming rights for its major stadiums as it looks to increase its revenue streams

Indian Premier League franchises have announced a raft of new sponsorship agreements ahead of start of the latest edition of the T20 cricket tournament later this month

Indian Premier League franchise Gujarat Titans has announced sponsorship agreements with Mumbai-based investment firm Capri Global and at-home dental brand Toothsi ahead of its debut season

Pay-television broadcaster Star India has renewed its exclusive multi-platform rights to the English Premier League for three seasons, from 2022-23 to 2024-25

Indian Premier League franchise Mumbai Indians has renewed its sponsorship agreement with New Delhi-based consumer goods firm Usha International for a ninth consecutive season

The Discovery Sports division of media group Discovery has agreed a broadcast rights deal covering Europe and the Indian subcontinent with Probellum, the fledgling global boxing promotion and media company

Indian investment firm Capri Global has acquired a franchise in the new UAE T20 League cricket competition. The six-team tournament is set to launch in the United Arab Emirates later this year

Indian streaming platform Rooter has acquired exclusive media rights to esports and gaming tournaments promoted by Skyesports in a one-year deal with the South Asian esports promoter

The Indian Super League, the top-tier Indian football league, has appointed cloud-based video production platform Tellyo to work on its social media content strategy

The Board of Control for Cricket in India has extended its national team shirt sponsorship deal with Indian edtech company Byju's by a year, until end-March 2023, according to local media reports

The esports industry in India is set to be worth Rs11bn ($143.3m/€131.4m) by the end of 2025, according to the president of the Federation of Electronic Sports Associations of India (FEAI).

Indian Premier League franchise Rajasthan Royals has announced a principal sponsorship agreement with dried snacks brand Happilo ahead of the latest edition of the T20 cricket tournament

The Board of Control for Cricket in India has announced a “multi-year” sponsorship agreement with payment services system RuPay ahead of the start of the 15th edition of the Indian Premier League later thi…