Indian Subcontinent

Sri Lanka Cricket has added paint manufacturer JAT Holdings to its sponsorship portfolio as well as confirming an extension with long-term sponsor Dialog Axiata

Indian conglomerate Reliance Industries has acquired sports and entertainment marketing agency IMG's 50-per-cent stake in their joint venture IMG-Reliance

The Badminton World Federation announced the calendar for the first half of 2021, together with procedures for reopening the BWF World Rankings and information related to qualification and seedings for…

The Chinese Football Association said the number of teams participating in the Chinese Super League will increase from 16 to 18 from 2023, and the second-tier League One will expand to 20 teams, while…

The All India Football Federation has joined Saudi Arabia and Qatar in formally announcing its candidature to host the AFC Asian Cup 2027

The Board of Control for Cricket in India and the England and Wales Cricket Board (ECB) have announced the venues and dates for India’s upcoming home series against England, adding that due to the ongoing C…

Two major cricket tours have been scheduled for early next year, with England to visit Sri Lanka and, for the first time since 2007, South Africa to tour Pakistan

Sports technology services provider Deltatre has extended an agreement with football’s Indian Super League to design, develop, and deploy broadcast graphics.

The inaugural edition of the Premier Handball League in India is to launch later this month. The first season of the PHL will take place in Jaipur with 33 matches to be played in 18 days

The Board of Control for Cricket in India will discuss the addition of two new franchise teams to the Indian Premier League T20 tournament in 2021 at its annual general meeting later this month

Knight Riders Group, the owners of Indian Premier League franchise Kolkata Knight Riders, has become significant stakeholders in Major League Cricket, representing a potentially major boost to the growth…

Scottish Premiership side Rangers has forged closer ties with the Indian market in a deal to stream free UK coverage of Indian Super League matches on its club Facebook page

Sports data and content supplier Sportradar has agreed a ‘multi-year’ renewal to its integrity services agreement with the Indian Super League.

Streaming platform LIVENow has broadened its cricket portfolio by acquiring rights to the new Lanka Premier League tournament

AISTS is proud to launch 2 new programs in India beginning 1st March 2021. This program aims to increase sport awareness and develop Indian students to work in the local and international sport industry

Indian broadcaster Sony Pictures Sports Network has signed 15 sponsors for India’s cricket tour of Australia.

Sri Lankan state-owned broadcaster ITN has acquired domestic rights to the Lanka Premier League

The three-round qualification tournament before the first round of the Australian Open could be axed to guarantee the grand slam will only be delayed one week – The Age S