Indian Subcontinent

Cricket
Media

India's defeat to Australia in the ICC Cricket World Cup final on home soil drew a record peak concurrency of almost 59 million viewers on Disney Star's OTT platform yesterday (Sunday)
Cricket
Media

A consortium spearheaded by sports broadcaster T Sports has secured domestic rights to the Bangladesh Cricket Board until the end of 2024, the Bangladesh Premier League (BPL) T20 competition in 2024 and…
Cricket
Finance & Law

Saudi Arabia has expressed interest in expanding its investment in sport to include cricket’s Indian Premier League (IPL) and has spoken to the Indian government about the possibility of investing up t…
Cricket
Sponsorship & Marketing

Indian Premier League (IPL) franchise Gujarat Titans is actively searching for a new front-of-shirt sponsor after Ather Energy opted not to renew its deal, SportBusiness can reveal. 
Multiple Sports
Finance & Law

Indian conglomerate Reliance Industries has emerged as the frontrunner to acquire media giant Disney's business in the country
Cricket
Media

Disney Star recorded a peak concurrency of 35 million viewers on its OTT platform during the ICC Cricket World Cup match between India and Pakistan on October 14, setting a new global sports streaming…
Cricket
Sponsorship & Marketing

Indian financial services company IndusInd Bank has signed as the International Cricket Council’s seventh ‘Global Partner’ ahead of next month’s men’s Cricket World Cup in India. The M
Cricket
Sponsorship & Marketing

Insurance company SBI Life has become the latest addition to the sponsorship portfolio of the Board of Control for Cricket in India (BCCI)
Cricket
Host Broadcast & Production

The International Cricket Council (ICC) has claimed a first for the sport by announcing that it will produce an additional vertical video feed for India’s staging of the upcoming 2023 World Cup.
Football
Media

Indian streaming platform FanCode has secured exclusive rights to selected Asian Football Confederation competitions over the next two seasons, 2023-24 and 2024-25
Cricket
Sponsorship & Marketing

Gujarat Cooperative Milk Marketing Federation, known through its brand name Amul, has secured two kit sponsorship agreements for the upcoming 2023 Cricket World Cup, SportBusiness can exclusively reveal
Football
Media

Media group Viacom18 has acquired exclusive rights to the Indian Super League, following the first-ever tender launched by the country’s top-tier football competition.
Cricket
Sponsorship & Marketing

The Board of Control for Cricket in India (BCCI) is looking to follow recent deals in flagship sponsorship positions by making further additions to its portfolio
Cricket
Media

Media group Viacom18 has strengthened its position as the home of Indian cricket, after today (Thursday) acquiring exclusive linear and digital rights to the national team’s bilateral matches.
Cricket
Sponsorship & Marketing

The Board of Control for Cricket in India has unveiled a lucrative new title sponsor in the shape of IDFC First Bank, the private sector bank
Multiple Sports
Media

The merger between India’s Sony Pictures Networks and Zee Entertainment Enterprises has received approval from the National Company Law Tribunal. The long-awaited merger is set to create a $10bn (€9.1bn
Cricket
Sponsorship & Marketing

The Board of Control for Cricket in India (BCCI) has reduced the asking price for its title sponsorship rights after issuing an invitation to tender last week
Cricket
Media

The Board of Control for Cricket in India (BCCI) has launched an invitation to tender for its media rights to India's bilateral matches in a six-year cycle from 2023-24 onwards as it seeks to follow on…