Indian Subcontinent

Emirates has retained its ties to the Indian Premier League (IPL) by agreeing a deal to become the new shirt sponsor of the Deccan Chargers.

YouTube has furthered its drive into the sports market by striking a deal with India’s Bridgestone World Series Hockey (WSH) that will allow the inaugural edition of the tournament to be streamed live on the video-sharing website.

The International Olympic Committee (IOC) has stated it will take no action against disgraced Indian Olympic Association (IOA) president Suresh Kalmadi as he has effectively relinquished his role at the organisation.

India’s Super Fight League (SFL) received a major boost ahead of its launch on Sunday with the announcement of a broadcast deal with entertainment network Colors.

The soon-to-be-launched Ten Golf channel is set to replace ESPN Star Sports as the official broadcaster of the Asian Tour in India after agreeing a six-year deal with the golf body.

World Series Hockey (WSH) organisers have maintained that the inaugural event will commence as scheduled on Wednesday as the International Hockey Federation (FIH) issued a one-month deadline for peace to be reached between the country’s two warring hockey organisations.

India’s ambitious Premier League Soccer (PLS) has suffered a serious blow after organisers were forced to postpone the inaugural season due to difficulties in securing venues.

Bridgestone has been announced as the title sponsor of the inaugural season of World Series Hockey (WSH), according to widespread reports in the Indian media.

The Sahara Group will resume its lucrative sponsorship of the Board of Control for Cricket in India (BCCI) after the governing body agreed to a number of concessions to end the dispute between the two organisations.

Board of Control for Cricket in India (BCCI) president N Srinivasan on Monday extended an olive brand towards Sahara India as the organisation fights to retain its main sponsor.

The Board of Control for Cricket in India (BCCI) has been dealt a major blow after Sahara India made the shock decision to terminate its sponsorship of the national team and withdraw its financial backing of Indian Premier League (IPL) franchise Pune Warriors.

Motorsport’s efforts to tap into the Indian market have suffered a blow with the news that the inaugural i1 Supercar Series has been postponed until 2013.

The International Olympic Committee (IOC) has requested the Indian Olympic Association (IOA) provide information on the status of president Suresh Kalmadi following his release from prison last week.

The influence of Bollywood within Indian sporting circles has been further demonstrated with the launch of a new mixed martial arts (MMA) league.

Pakistan Television (PTV) has announced it will launch a dedicated sports channel this month in a bid to encourage the development of sport in the country.

The Indian Olympic Association (IOA) has stepped up its campaign to challenge Dow Chemical’s sponsorship of the London 2012 Games in a letter to the International Olympic Committee (IOC).