Indian Subcontinent
Premier Sports renews NRL rights in Asia
Pay broadcaster Premier Sports Asia has acquired exclusive live rights in more than 20 markets in Asia for Australia's National Rugby League in a five-year deal from 2023 to 2027
Eurosport acquires media rights for BWF India Open
Pay-television broadcaster Eurosport has acquired exclusive linear broadcast rights in India for this month's India Open badminton tournament
Hockey India enters the metaverse ahead of home World Cup
Hockey India has launched a new metaverse product to tie in with its hosting of the Men’s World Cup in Bhubaneswar and Rourkela from January 13-29.
Eurosport India picks up Bangladesh Premier League rights
Pay-television broadcaster Eurosport India has acquired rights to the 2023 edition of T20 cricket competition the Bangladesh Premier League (BPL)
AIFF sets out Vision 2047 long-term plan for Indian football
The All India Football Federation (AIFF) has set out a new strategic roadmap for the AIFF to become a new powerhouse of the Asian game by 2047 by focusing on issues such as commercial development, women’s f…
JSW signs on for India’s home Hockey World Cup
Indian conglomerate JSW Group has agreed a sponsorship deal for the forthcoming 2023 Hockey Men’s World Cup.
Manchester City agrees regional deal in India with Reliance-owned Jio Platforms
English Premier League side Manchester City has agreed a regional sponsorship deal with Indian digital services brand Jio Platforms that will see the company become the club’s Official Mobile Communications N…
Multi-sport recognition in India ‘paves way for esports sponsorships’
The Indian government has officially recognised esports as part of multi-sport events in a move that is set to open up investment and sponsorship opportunities for the sector
FanCode renews Bangladesh Premier League streaming rights
Online streaming platform FanCode has once again obtained the exclusive streaming rights in India to the Bangladesh Premier League
Mumbai Indians launches tender for NFT rights
Indian Premier League (IPL) franchise Mumbai Indians has launched a Request for Proposal (RFP) tender for its Non-Fungible Token (NFT) rights
BCCI releases ITT for Women’s IPL franchises
The Board of Control for Cricket in India (BCCI) has opened the bidding process for the right to own and operate teams in the Women’s Indian Premier League ahead of its debut season this year.
Killer Jeans replaces MPL Sports as Indian cricket team’s kit supplier
Indian fashion brand Killer Jeans has agreed a deal to become the technical sponsor of India's national cricket team, replacing MPL Sports, the merchandising arm of fantasy gaming platform Mobile Premier…
Raja sacked as PCB chairman as Sethi returns
Ramiz Raja has been removed from his position as chairman of the Pakistan Cricket Board
Tata Communications to acquire Switch Enterprises
Indian telecommunications company Tata Communications has acquired New York-based live video production and transmission provider The Switch Enterprises through an agreement with Tata's subsidiary Tata…
Tata Motors extends backing of South Asia’s sole ATP 250 event
Indian automotive manufacturer Tata Motors has agreed a one-year extension to its title sponsorship of the Tata Open Maharashtra, South Asia’s only ATP 250 men’s tennis tournament.
Viacom18 finalises deal for Paris 2024 rights
The International Olympic Committee has announced a deal with media group Viacom18 for exclusive rights across the Indian subcontinent to the 2024 Olympic Games in Paris
Tata Steel returns to sponsor home Men’s Hockey World Cup
Indian steel manufacturer Tata Steel has agreed a deal to sponsor the upcoming Men’s Hockey World Cup, which will take place in the Indian cities of Bhubaneswar and Rourkela.
Byju’s ‘seeking early end’ to BCCI deal
Indian education technology firm Byju’s is said to be seeking an early exit to its sponsorship deal with the Board of Control for Cricket in India (BCCI).