Ireland
Eir signs on as top-tier sponsor of Hurling All-Ireland Senior Championship
Irish telecoms operator Eir has agreed a five-year deal to become a new official sponsor of the Gaelic Athletic Association’s Hurling All-Ireland Senior Championship.
Channel 4 deals with Sky for T20 World Cup final simulcast
Pay-television broadcaster Sky has announced a deal with Channel 4 that will see live coverage of the 2022 ICC Men’s T20 World Cup final simulcast on the free-to-air broadcaster’s eponymous channel.
Irish Rugby Football Union adds Ballygowan as sponsor
The Irish Rugby Football Union (IRFU) has announced a new four-year sponsorship with Britvic Ireland-owned water brand Ballygowan
Amazon, Virgin Media land Ireland’s Autumn Nations Series matches
Six Nations Rugby has agreed new rights deals in Ireland covering the country's matches during the upcoming Autumn Nations Series, striking agreements with ecommerce giant Amazon and pay-television operator…
GAA extends RTÉ and TG4 rights deals, signs expanded agreement with BBC
The Gaelic Athletic Association has renewed rights deals with Irish public-service broadcaster RTÉ and Irish-language broadcaster TG4 and has also signed a new expanded agreement with UK public-service …
FAI terminates kit sponsorship deal with Umbro licensee
The Football Association of Ireland has chosen to unilaterally end its sponsorship agreement with its kit supplier JACC Sports Distributors, despite signing a multi-year deal
Sky set to exit as GAA broadcaster after nine years
Pay-television broadcaster Sky has announced that its time as a domestic Gaelic Athletic Association (GAA) broadcaster is set to come to a close
EPCR finalises BT Sport renewal as ITV, RTÉ and S4C sign free-to-air deals
European Professional Club Rugby has renewed a rights agreement in the UK and Ireland with pay-television broadcaster BT Sport, while free-to-air deals have also been struck with ITV, RTÉ and S4C.
Sky retains NBA rights in UK and Ireland
Sky Sports will continue to hold the exclusive rights to the NBA in the UK and Ireland for the 2022-23 season.
Euro 2028 venue shortlist trimmed down as Emirates Stadium and Anfield miss out
Anfield and Emirates Stadium have been dropped from the list of potential venues for Euro 2028, with football associations in the UK and Ireland set to submit their preliminary bid dossier to Uefa later…
Cricket Ireland secures Amul as T20 World Cup sleeve sponsor
Ireland men's cricket team have agreed a sleeve sponsorship with Gujarat Cooperative Milk Marketing Federation, known through its brand name Amul, ahead of the ICC T20 World Cup
DP World Tour flags ticketing and hospitality uplift at key tournaments
Golf’s DP World Tour has reported record ticket sales across four key tournaments during the summer, with 20 sold-out days for general admission tickets and premium hospitality at the BMW PGA Championship, S…
OFX links up with URC in new sponsorship
International foreign exchange company OFX has launched a new sponsorship deal with the United Rugby Championship (URC)
United Rugby Championship lands BKT as northern-hemisphere title sponsor
The United Rugby Championship (URC) has agreed a deal for Indian tyre manufacturer BKT to become its title sponsor in the northern hemisphere
Warner Bros. Discovery and BT complete sports joint venture deal
Media group Warner Bros
ITV lands NFL free-to-air rights in three-year contract
Commercial broadcaster ITV has secured a three-year deal for free-to-air rights to the National Football League in the UK and Ireland, from 2022 to 2024
ICC publishes first-ever women’s Future Tours Programme
The International Cricket Council has published a schedule for international women's cricket over the next three years, marking the first 'future tours programme' ever created for the women's game
World Padel Tour to receive UK coverage through BT Sport
Pay-television broadcaster BT Sport has acquired rights in the UK and Ireland to the World Padel Tour (WPT)