Ireland

Yahoo! could become a prime advertiser during UK pay-TV sports shows now that British pay-TV broadcaster BSkyB and the web-guide company have agreed to a broad-based marketing deal spanning TV and the Internet in the UK and Ireland.

The Football Association of Ireland (FAI) has signed an IR#18 million ($24.3 million) sponsorship deal with the country's Telecom provider.

Mark Monaghan has been appointed Chief Financial officer at Umbro Holdings.

Walt Disney Co.'s (NYSE:DIS - news) Buena Vista Internet Group has agreed to purchase 60 percent of soccernet.com from the Daily Mail & General Trust Plc (quote from Yahoo!UK & Ireland: DMGO.L) for an undisclosed amount.

Gordon Baird has been appointed Managing Director, Marketing, at adidas UK.

Sportsworld Media Group, the UK-based sports marketing and television production company, has been appointed to market golf?s forthcoming Seve Trophy in Ireland between April 19 and 21, 2002.

Octagon CSI, the television division of the Octagon Group, will unveil a number of new football programming opportunities at this year?s Sportel in Monaco.

Irish soccer?s League Cup has secured a new sponsorship deal with insurance firm the Co-operative Insurance Society (CIS).
How to Develop Effective Sponsorship Programmes: A new report from SportBusiness Group: Click here

Scottish Rugby Union chief executive Bill Watson believes that media coverage of the new Celtic League can boost the Scottish game.
How to Develop Effective Sponsorship Programmes: A new report from SportBusiness Group: Click here

The Irish Horseracing Authority (IHA) wants to alter its media and betting operations to a system similar to the one used in the UK.

Scottish Premier League soccer champions Celtic have hailed a trial pay-per-view broadband broadcast a success ? despite just 30 percent of broadband subscribers watching the game.
Pay Per View Sport in Europe: A new report from SportBusiness Group: Click here

Wimbledon chairman Charles Koppel said on Thursday that the English first division soccer club's proposed move to Milton Keynes was essential for survival.

The UK?s betting operators are joining forces to launch a #2m ($2.9m/?3.3m) press and PR campaign and `Axe the Tax? poster in time for the scrapping of the nine percent betting duty on October 6.
Online Gambling: The Regulation of Global Sports Betting: A new report from SportBusiness Group: Click here

The importance of sport to almost every revenue stream in British satellite broadcaster BSkyB's digital offering has been highlighted by the release of its annual results for the year ended June 30, 2001.
Pay Per View Sport in Europe: A new report from SportBusiness Group: Click here

Power Leisure, the Irish-based bookmaker, has put additional pressure on the Irish government to further cut betting duty after announcing plans to move its online and telephone operations to the UK where the nine percent betting tax on punters will be scrapped on October 6.
Online Gambling: The Regulation of Global Sports Betting: A new report from SportBusiness Group: Click here

Reigning Scottish Premiership soccer champions Celtic are offering overseas fans the opportunity to watch the club's pre-season warm-up matches through a video-on-demand webcast.
Sport and Broadband: A new report from SportBusiness Group: Click here

Chocolate producer Cadbury has become a multi-million pound sponsor of the 2002 Commonwealth Games in Manchester.
How to Develop Effective Sponsorship Programmes: A new report from SportBusiness Group: Click here

The Football Association and the British Olympic Association are set for more discussions about entering a British football team in the Olympic Games.