Ireland
BT Sport, Eurosport joint venture signed off by UK regulator
The UK’s Competition and Markets Authority (CMA) has approved a joint venture agreement between telecoms company BT and media group Warner Bros.
Sky extends English Cricket Board rights to end of 2028
Pay-television broadcaster Sky Sports has secured a four-year renewal of its England and Wales Cricket Board (ECB) rights in the UK and Ireland, covering 2025-28
Viaplay ‘in talks’ to acquire Premier Sports in UK push
Subscription streaming operator Viaplay is reported to be in talks to acquire pay-television broadcaster Premier Sports as it bids to ramp up its operations in the UK market
KPMG acquires title rights to Women’s Irish Open
Professional services network KPMG has become the title sponsor of golf’s Women’s Irish Open.
Fifty-Three Six agency recruits DAZN’s Glynn to media and strategy role
Fifty-Three Six, the Dublin and London-based sports marketing agency, has appointed Paul Glynn as head of media and strategy
Kavanagh to lead FAI’s newly-created commercial division
The Football Association of Ireland has appointed Sean Kavanagh to the newly-created role of commercial director
PGA Tour, bet365 strike deal as Koepka prepares to join LIV Golf
The PGA Tour and bet365 have announced a three-year content and marketing agreement through 2024, which designates the online gaming company as an official betting operator of the organization.
Breeders’ Cup deals renewed with UK broadcasters
UK commercial broadcaster ITV and pay-television broadcasters Sky Sports Racing and Racing TV have renewed rights agreements for the Breeders’ Cup World Championships.
RTÉ and Virgin Media land Uefa national team packages
Irish public-service broadcaster RTÉ and pay-television operator Virgin Media have acquired rights to national team competitions organised by European football’s governing body, Uefa.
EPCR moves 2023 club finals from Tottenham Hotspur Stadium to Aviva Stadium
The finals of the 2022-23 Champions Cup and Challenge Cup rugby union tournaments will now be held at Aviva Stadium in Dublin, and not Tottenham Hotspur Stadium as initially planned
Warner Bros. Discovery has JV purchase option as BT Sport deal finalised
Telecoms company BT has agreed terms with media group Warner Bros
NFL renews 888sport UK and Ireland sponsorship
The National Football League has renewed its regional sponsorship contract with gambling platform 888sport
Pitch adds women’s matches to expanded Cricket Ireland rights deal
Sports marketing agency Pitch International has signed a new five-year broadcast deal with the Cricket Ireland national governing body
NFL secures La-Z-Boy sponsorship in the UK and Ireland
The National Football League (NFL) has signed a regional sponsorship contract with sofa brand La-Z-Boy that covers the UK and Ireland
Sky Sports retains exclusive Masters rights in UK
UK pay-television broadcaster Sky Sports has renewed its agreement with Augusta National Golf Club for exclusive rights to The Masters
Shane Lowry agrees Wayflyer deal ahead of 2022 Masters
Irish golfer Shane Lowry has signed as a global brand ambassador for Irish technology company Wayflyer
QSI-backed Premier Padel lands multi-territory Sky deal
The new global padel tour backed by Qatar Sports Investments (QSI), the International Padel Federation (FIP) and the Professional Players Association has announced a broadcast deal with Sky covering multiple…
Russia and Turkey enter the fray as Uefa confirms bids for Euro 2028, 2032
Uefa has announced it has received declarations of interest to host the 2028 and 2032 editions of the European Championship from four potential bidders, with Russia and Turkey making late entries to challenge…