Ireland

Football
Events

The UK and Ireland are set to land co-hosting rights to Uefa Euro 2028 with no rival proposal expected to come forward ahead of tomorrow’s (Wednesday’s) bid deadline, according to reports.
Rugby Union
Media

Pay-television broadcaster Sky Sports has agreed a fresh rights deal in the UK and Ireland with Sanzaar, the joint-venture enterprise representing the international rugby unions of Argentina, Australia,…
Multi-sport
Sponsorship & Marketing

Irish banking group Permanent TSB has signed as the title sponsor for both the Irish Olympic and Irish Paralympic teams at the Paris 2024 Olympic Games.
Rugby Union
Events

The British and Irish Lions has appointed London-based sports marketing agency Two Circles to study whether a women’s Lions team is feasible.
Golf
Sponsorship & Marketing

Biotechnology company Horizon Therapeutic has become title sponsor of the Irish Open golf tournament in a six-year deal engineered through the ‘strategic alliance’ between the DP World Tour and PGA Tou…
Mixed Martial Arts
Media

Free-to-air broadcaster Channel 4 has secured exclusive rights to mixed martial arts championship, the Professional Fighters League, in the United Kingdom and Ireland in a season-long deal announced today…
Rugby Union
Media

The first matches of this year’s Six Nations Championship attracted strong audiences on public-service broadcasters in both France and Ireland. An average of 5.8
Football
Events

The UK and Ireland have agreed to drop a bid for the 2030 Fifa Men’s World Cup, deciding that a joint bid for the 2028 Uefa men’s European Championship will offer a “similar return on investment” with a …
Mixed Martial Arts
Sponsorship & Marketing

The Ultimate Fighting Championship mixed martial arts organisation has extended its sponsorship agreement with online sports betting company bet365
Multiple Sports
Media

Media group Discovery is now in exclusive talks to form a sports joint venture with BT with the proposed takeover of the UK telco’s sports arm by DAZN Group having collapsed.
Football
Media

Spain's LaLiga has issued an invitation to tender for media rights in the UK and Ireland for up to five years, from 2022-23 to 2026-27
Golf
Media

Golf’s European Tour has extended its rights deal in the UK and Ireland with pay-television broadcaster Sky, an agreement that covers both the Tour itself and the Ryder Cup.
Football
Media

Broadcasters have been handed deadlines to bid for packages of Uefa national team broadcast rights in Spain, the UK and Ireland
Gaelic Sports
Sponsorship & Marketing

Irish insurer FBD Insurance has taken on the naming rights to Semple Stadium, the home of hurling and Gaelic football for the Irish country of Tipperary and the third biggest stadium in Ireland
Rugby Union
Media

Public-service broadcaster RTÉ and Virgin Media Television, the commercial and pay-television broadcaster, have signed off on their deal to show rugby union’s Six Nations Championship in Ireland.
Multiple Sports
Sponsorship & Marketing

The Irish sponsorship industry achieved further growth in 2021 and is this year set to move close to the €200m ($226.6
Horse Racing
Media

Racecourse Media Group, the media and data rights holding company for 34 British racecourses, has agreed a three-year deal for the HBA Media agency to market and distribute its portfolio of British and…
Darts
Sponsorship & Marketing

The Professional Darts Corporation (PDC) has extended its sponsorship deal with gambling platform BoyleSports