Italy

Juventus has filled one of the vacant positions on its men's team shirt, announcing global asset management firm Azimut as the new sleeve sponsor while TikTok has upgraded to shirt sponsor of the club's women's team.

Betway Scores has become the sleeve sponsor of Fiorentina in a deal with the Serie A side that took effect earlier this month

Controversial US investment fund 777 Partners is facing a winding-up order at the High Court in London with all assets in its multi-club ownership network up for sale

Juventus has seen its annual losses widen to €199.2m, but has spelled out its expectation that operating result and cash flow are soon set to be in the break-even range.

The men's and women's CEV Champions League will have two live broadcasters instead of one in Italy over the next two seasons after both DAZN and Sky Italia agreed rights deals with Infront.

Extreme E (XE), the electric off-road racing series, has scrapped the remaining races on the 2024 calendar, including a planned debut in the United States, and is evaluating how best to complete its final…

Video game publisher Konami has secured a significant victory in its battle with rival EA Sports by securing exclusive agreements with Serie A's two Milan clubs for the 2024-25 season, SportBusiness has learned.

Blockchain firm BlockDAG has struck its second major sponsorship deal of the week after announcing an agreement with Italian Serie A club Inter Milan.

Milan's San Siro stadium will not host the 2027 Uefa Champions League final after the city's two Serie A clubs, Inter Milan and AC Milan, decided to press ahead with plans to renovate the venue, it has been reported.

The cryptocurrency sector’s strong presence in Italian football has been reinforced by Inter Milan’s new sleeve sponsorship deal with Gate.io.

Newly promoted Como 1907 has allocated its sleeve sponsorship rights to an Indonesian consumer electronics brand owned by the Djarum Group that purchased the club in 2019.

Sky Italia will broadcast the US Open this year and next as part of a two-way sublicensing agreement with SuperTennis amid the sharp rise in success of Italian players

Serie B has avoided a blackout of coverage after incumbent rights-holder DAZN landed an all-encompassing 'co-exclusive' package of matches in a three-season deal agreed ahead of the new season kick-off on Friday.

Nocta, the luxury clothing brand created by sportswear giant Nike and Canadian rap artist Drake, has made its first move into football, becoming the kit supplier of Venezia FC.

DAZN and Rai agree three-season deals with further domestic and international rights packages still on the market.

Italian professional clubs enjoyed record revenues in the 2022-23 season but levels of debt are still high, and the disparity between Serie A and the rest of the pyramid is growing, according to the annual report from the Italian Football Federation (FIGC).