Italy
Snack brand Fonzies goes again with Italian Football Federation
Mondelēz International-owned snack brand Fonzies has renewed its sponsorship agreement with the Italian Football Federation (FIGC) for the four-year cycle from 2023 to 2026.
Sky Italia finalises Uefa club competitions rights swoop
Pay-television broadcaster Sky Italia has retained its rights to Uefa club football competitions through a three-season extension that will take in the new era of the Uefa Champions League
Puma rekindles ties with Parma
German sportswear manufacturer Puma has announced a new multi-year kit supplier deal with Italian Serie B club Parma
DXC Technology adds Ferrari to sponsorship portfolio
Global technology services company DXC Technology has agreed a sponsorship deal with Formula 1 motor-racing team Scuderia Ferrari
Inter, Roma strip DigitalBits logo from shirt
Inter Milan and AS Roma have removed the DigitalBits brand from the front of their shirts amid ongoing issues over sponsorship fee payments from the blockchain network
Infantino threatens ‘big five’ blackout if Women’s World Cup bids not raised
Fifa president Gianni Infantino has once again called on broadcasters in the ‘big five’ European markets to increase their offers for media rights to the 2023 Women’s World Cup, describing their curre…
TV8 lands rights to all-Milan Champions League clash
TV8, the free-to-air channel of pay-TV broadcaster Sky Italia, has secured rights to the all-Milan Uefa Champions League semi-final first leg
Amazon in free-to-air talks over all-Milan Champions League tie
Online retail giant Amazon must sublicense rights to the first leg of the eagerly-anticipated Milan Derby in the Uefa Champions League semi-final, after it was ruled the match must be shown in Italy on…
Serie A tender set for May launch, investment adviser to be named
Lega Serie A has announced that its next domestic broadcast rights tender will launch by the middle of next month, with the governing body of the top division of Italian club football to make a decision…
Juventus wins appeal against 15-point Serie A penalty
Italian Serie A club Juventus has successfully appealed against a 15-point penalty imposed by the Italian football federation (FIGC) after it was found guilty of transfer irregularities and false accounting
Toyota focuses on reducing emissions in Giro d’Italia renewal
Japanese car giant Toyota has renewed its sponsorship of the Giro d'Italia grand tour cycling race in a three-year deal with the event organisers RCS Sport
Mediaset renews Telefónica sublicensing deal for Spanish GP
Media group Mediaset España has agreed a deal with telco Telefónica to show live coverage of this year’s edition of Formula 1's Spanish Grand Prix.
Roma appoints Souloukou as new CEO
Italian Serie A club AS Roma has appointed Lina Souloukou, formerly of Greek Super League club Olympiacos, as its new chief executive and general manager
Antitrust authority gives Serie A backing for five-season deals
Lega Serie A, organising body of the top division of Italian club football, has secured further regulatory approval for its impending domestic broadcast rights tender after guidelines were given the green…
Roma fires CEO Berardi
Italian Serie A club AS Roma has sacked chief executive Pietro Berardi, who had only been in his position for around 18 months
AGCOM rubber stamps guidelines for five-season Serie A rights deals
Autorità per le Garanzie nelle Comunicazioni (AGCOM), the regulator and competition authority for the communications industry in Italy, has given the green light to Lega Serie A to sell domestic broadcast …
Fanatics bolsters Italian presence with EPI acquisition
Global sports merchandising company Fanatics has strengthened its position in the Italian market with the acquisition of EPI, which operates the official online and retail stores of several leading football…
TIM maintains long-running backing of FIGC
Telco TIM has extended its long-standing sponsorship of the Italian Football Federation (FIGC)