Italy

Football
Finance & Law

Lega Serie A, governing body of the top division of Italian club football, is seeking an advisor to aid its search for an investor in its media business, while a sponsorship deal using the league to promote…
Football
Sponsorship & Marketing

Italian Serie A club AC Milan has agreed a sponsorship deal with wheat product producer Molino Casillo that will see a branded bakery open at San Siro stadium on April 23
Football
Media

AC Milan chairman Paolo Scaroni has expressed bearishness about the Italian Serie A's impending media rights sales in contrast to comments made by Luigi De Siervo, the league's chief executive, to SportBusiness last …
Motorcycling
Media

The 2023 MotoGP season opened to strong ratings in Italy and Germany as the motorcycling championship debuted its new sprint race concept
Multiple Sports
Media

Alessandra De Stefano has resigned as sports director of Italian public broadcaster Rai after little over a year in the role
Football
Sponsorship & Marketing

The Italian Football Federation's (FIGC) flurry of commercial activity has continued with the addition of Volkswagen and Biraghi as new sponsors
Tennis
Media

SuperTennis, the free-to-air channel owned by the Italian Tennis and Padel Federation (FITP), has acquired rights to the US Open in a multi-year agreement brokered by the IMG agency
Football
Media

In an exclusive interview with SportBusiness, Serie A chief executive Luigi De Siervo says his league “will finally get what we deserve from the market” in the league’s next media rights cycle from 2024-25 onwards.
Boxing
Media

Streaming service Mola has extended its exclusive media rights deal with UK boxing promoter Boxxer in its home market of Indonesia, along with Malaysia, Singapore and Italy
Football
Sponsorship & Marketing

The Italian Football Federation (FIGC) has agreed a new sponsorship deal with retail store chain Esselunga
Football
Events

Lega Serie A, organising body of the top division of Italian club football, has agreed a deal that will see four of the next six editions of the Supercoppa Italiana competition played in Saudi Arabia,…
Road Cycling
Sponsorship & Marketing

Italian bank, insurance and asset management group Banca Mediolanum has renewed as a top tier sponsor of the Giro d'Italia Grand Tour cycling race for another three years
Football
Events

The Italian government has given its official backing to the country’s bid to host national team football tournament Uefa Euro 2032.
Football
Sponsorship & Marketing

Global cryptocurrency exchange Bitget has expanded its sponsorship deal with Juventus to take in the Italian Serie A club’s women’s team.
Football
Media

The Italian antitrust authority, l’Autorità Garante della Concorrenza e del Mercato (AGCM), has launched a consultation on the guidelines for Lega Serie A’s proposal to extend its domestic media rights cycl…
Football
Media

Serie A has the potential to secure “significant growth” in its international media rights revenues, according to Lorenzo Casini, president of Lega Serie A.
Motorsport
Sponsorship & Marketing

The Ferrari Formula 1 team has signed a major multi-year sponsorship agreement with Virtual Gaming Worlds (VGW), a global technology company that specialises in the creation of online social games
Motorsport
Finance & Law

Franz Tost, team principal at Formula 1’s Scuderia AlphaTauri, has dismissed reports that energy drinks company Red Bull is looking to sell the team, while XMTrading has agreed a deal to sponsor the t…