Italy

Soccer's World Cup continues to pull major TV audiences, even in countries whose national teams are not involved in a particular match.

AC Milan, the soccer club controlled by Italian media magnate Silvio Berlusconi, should be listed on the bourse by 2000, the club's vice president Adriano Galliani has announced.

ENGLISH football fans are being forced to pay up to four times more for season tickets than their European counterparts.

European soccer giants AC Milan and current European champions Real Madrid, have both signed kit deals with adidas.

France's Minister for Sport says she is opposed to a European soccer Super League.

European soccer champions Real Madrid have bolstered their commercial operation with the appointment of UK based merchandising consultants Zone signed Deloitte & Touche.

Everyone is caught up in the World Cup and the spirit of soccer.

Kellogg's and the National Basketball Association have signed a multi-year sponsorship agreement.

French pay television group Canal Plus has reported half-year subscriptions of more than 10.3 million, a 21% increase on the same period last year.

Germany's powerful but secretive media conglomorate the Kirch Group may be going public according to an unconfirmed report Friday in Italy's financial daily Sole 24 Ore.

A new European Super League moved several steps closer after announcemnts from UEFA, and top clubs Manchester United, Arsenal and Ajax Amsterdam.

Real Madrid are the latest top European club to reveal their involvement in talks aimed at setting up a new European Super League.

The company behind plans to set up a European super league has met UEFA officials for the first time to discuss the idea.

UEFA, battling to avert the creation of a breakaway Super League, it may merge two of Europe's three major competitions.

Poland's government has approved a bid by Zakopane to host the Winter Olympics in 2006.

The company hoping to set up a European soccer Super League is to hold talks with the European Commission, an EC has spokeswoman said.

Lazio shares were sharply higher on a sagging bourse on Monday after the Italian football team's 2-1 Supercup victory over Juventus at the weekend.

Sion officials have made the trip to Olympic headquarters, formally submitting their bid to host the 2006 Winter Games.