Italy
Uefa club competition broadcast rights to hit Italian market early next year
The Team Marketing agency will next month initiate the bidding process for broadcast rights in Italy to Uefa club competitions from 2024-25 to 2026-27
FIGC launches appeal to re-open Juventus capital gains case
The Italian Football Federation (FIGC) has launched an appeal against a court judgment that cleared Juventus and other Italian clubs following a capital gains investigation earlier this year
Udinese signs Prestipay as new shirt co-sponsor
Italian Serie A club Udinese has signed consumer credit company Prestipay as its new co-sponsor, with the Udine-based company set to receive front-of-shirt branding rights
White Bridge to acquire majority stake in technology solutions firm Crionet
White Bridge Investments II has signed a binding agreement to acquire a majority stake in technology solutions provider Crionet
Landmark Italian Grand Départ set for 2024 Tour de France
Amaury Sport Organisation (ASO), the body which organises and promotes the Tour de France, has confirmed that the cycling showpiece’s ‘Grand Départ’ will be held in Italy for the first time in 2024, with t…
Bologna cuts deal with hair transplant sponsor
Italian football club Bologna has agreed a new sponsorship with hair transplant specialists Dr. Cinik
Sky retains suite of golf rights in DACH region, agrees Ryder Cup deal in Italy
Pay-TV broadcaster Sky has renewed various golf rights in German-speaking countries while also reaching an agreement in Italy to broadcast the DP World Tour and the 2023 Ryder Cup from the Marco Simone…
Macron signs with Italian Basketball Federation in Master Group Sport-assisted deal
Italian sports brand Macron has signed as kit supplier for Italy’s national basketball teams in a four-year deal with the Italian Basketball Federation (FIP), starting in January 2023.
Lega Serie B targets remote production for ‘most matches’ next season
Lega Serie B, organising body of the second tier of Italian club football, has claimed a first by implementing full remote production of a league match
Inter lands eBay sleeve sponsorship deal
US-based e-commerce platform eBay has increased its sponsorship profile with Inter Milan by becoming the Italian football club's shirt sleeve sponsor
Italian government approves five-year ceiling for media rights deals
The Italian government has approved changes to sports broadcast rights legislation that will allow for contracts running up to five years
Strong World Cup final ratings across Europe’s free-to-air networks but German figures languish
Sunday’s gripping Fifa World Cup final between Argentina and France attracted strong audiences across free-to-air broadcasters in Europe, although figures in Germany were down on previous finals not i…
Kinto extends backing of Lega Serie A
Lega Serie A, the organising body of the top division of Italian club football, has renewed its sponsorship agreement with Toyota-owned Kinto Italia, which serves as its official mobility provider
DAZN adds Eleven Sports’ basketball and football content in Italy
Multi-platform subscription broadcaster DAZN is to showcase Eleven Sports Italy’s coverage of leading basketball competitions, as well as the third tier of domestic football, Serie C.
Serie A clears regulatory hurdle for domestic rights sale, news access provision made
AGCOM, the regulator and competition authority for the communications industry in Italy, has approved the guidelines for the sale of the next set of domestic broadcast rights to Serie A, the top division…
EssilorLuxottica expands Ferrari relationship
French-Italian eyewear company EssilorLuxottica has extended its sponsorship agreement with the motorsport interests of Italian automotive marque Ferrari
TF1 audience breaks 20m barrier as France reach World Cup final
TF1, the French commercial broadcaster, registered an average audience of 20.7 million last night as France defeated Morocco 2-0 to reach the Fifa World Cup final in Qatar
Emirates extends AC Milan shirt sponsorship
National carrier Emirates has extended its long-term principal sponsorship agreement with Serie A club AC Milan