Italy

Multi-sport
Industry Moves

Uefa executive Michele Uva is being lined up to swap European football’s governing body for the chief executive role at Fondazione Milano Cortina 2026, local organising committee for the Winter Olympic a…
Football
Sponsorship & Marketing

Inter Milan has agreed a sponsorship deal with Chinese consumer electronics manufacturer Hisense, while the Italian Serie A club has also signed Chinese betting and sports entertainment brand HTH as a…
Football
Sponsorship & Marketing

Udinese has extended its sleeve sponsorship deal with food products manufacturer Consorzio del Prosciutto di San Daniele, while fellow Italian Serie A club Torino has signed a new sponsorship deal with…
Football
Sponsorship & Marketing

Singapore-based cryptocurrency trading platform Bitget has extended its sleeve sponsorship of Italian Serie A club Juventus for another season
Athletics
Media

Live coverage of the athletics events at Munich’s multi-sports European Championships netted an average audience of 4.15 million viewers last night on ARD, the German public broadcaster.
Football
Sponsorship & Marketing

Japanese car company Toyota Group has become a new main global partner of Italian Serie A club AS Roma. Toyota replaces Korean rival Hyundai as the club’s car category sponsor.
Football
Media

Helbiz Media, a division of US-based micro-mobility company Helbiz, has agreed a distribution deal in Italy with media platform OneFootball for live coverage of the Serie B domestic competition
Multi-sport
Events

The budget for the 2026 Winter Olympic and Paralympic Games in Milan and Cortina d’Ampezzo is set to rise to more than €2bn ($2.04bn).
Football
Media

Global streaming service DAZN has renewed its exclusive rights to the English Football League's Championship, League One and League Two as well as the EFL Cup in German-speaking countries, Italy, Spain…
Multi-sport
Media

Gymnastics, sport climbing and triathlon events at Munich’s European Championships have all attracted audiences of over 2 million viewers on ARD, the German public-service broadcaster.
Football
Sponsorship & Marketing

Italian Serie A club Bologna has extended sponsorship deals with US tyre manufacturer BFGoodrich and domestic water brand Acqua Valmora
Football
Media

DAZN has found itself at the centre of fresh complaints over its service in Italy following issues during its domestic coverage of the opening weekend of the 2022-23 Serie A season
Multiple Sports
Media

The Italian division of OTT sports subscription broadcaster DAZN has signed commercial deals with electronics company Samsung and technology giant Google
Football
Media

Italian Serie A football club Inter Milan has launched a dedicated channel on subscription-free streaming platform Recast
Football
Sponsorship & Marketing

UK-based sportswear brand Castore has entered the Italian football market after signing a multi-year deal with Serie B club Genoa
Football
Media

Pay-television broadcaster Sky Italia and OTT sports subscription broadcaster DAZN have announced a new strategic agreement that will make the latter’s app available on Sky Q from August 8, with the d…
Football
Media

OTT sports subscription broadcaster DAZN is set to restructure its Serie A rights agreement with Telecom Italia
Football
Host Broadcast & Production

Lega Serie A, the organising body of the top division of Italian club football, has appointed digital media company AdPlay Media Holding to develop a new multimedia platform through which it will provide…