Italy

Multiple Sports
Media

Sky, the Comcast-owned European pay-television broadcaster, saw its second-quarter revenues drop by 13.8 per cent year-on-year to $4.5bn (€4.4
Football
Media

Italian public-service broadcaster Rai has acquired free-to-air rights to Italy's third-tier Serie C for three years, from 2022-23 to 2024-25
Multi-sport
Sponsorship & Marketing

Italian supermarket chain Esselunga has become the first company to sponsor the 2026 Winter Olympics and Paralympic Games in Milan-Cortina
Multiple Sports
Media

Italian commercial broadcaster Mediaset has announced it will receive compensation in excess of €500,000 ($506,000) as a result of a court ruling it has secured against online platform Rojadirecta.
Football
Licensing & Merchandising

Italian Serie A club Juventus has signed a new licensing agreement with video game developer EA Sports
Football
Media

Global streaming service DAZN has secured media rights to the Soccer Champions Tour in Italy and Canada, in addition to existing rights in Japan
Football
Sponsorship & Marketing

Vegetable products company Selenella has reworked its sponsorship deal with Bologna and will now receive exposure on the back of the Italian football club’s shirts during the 2022-23 Serie A season.
Football
Licensing & Merchandising

Lega Serie A has become the latest sports league to sign an agreement with non-fungible token (NFT) fantasy sports platform Sorare
Football
Media

This week’s Uefa Women’s Euro quarter-final matches registered strong ratings in participating countries as the tournament continues to outshine the viewing figures at the last edition in 2017.
Football
Sponsorship & Marketing

Adidas is set to replace New Balance as the kit supplier to Serie A club AS Roma after the 2022-23 season, according to Italian press sources
Tennis
Events

The Association of Tennis Professionals (ATP) has announced the cancellation of four ATP Tour events in China due to the Covid-19 pandemic and the creation of six one-off tournaments to be held instead
Football
Sponsorship & Marketing

Initial idea behind deal would have seen Puma combine Serie A ball supply rights with FIGC kit deal Puma keen to make strides in football segment of sports equipment market in Italy
Football
Licensing & Merchandising

Football-focused streaming and media platform OneFootball has signed a global agreement with Lega Serie A to launch officially licensed digital collectibles for fans, while it has also struck separate…
Basketball
Media

Lega Basket Serie A has succeeded in doubling the value of its domestic pay-television rights after opting to award a three-year contract to subscription broadcaster and digital platform Eleven Sports
Football
Sponsorship & Marketing

Italian football club AC Milan has signed eyewear brand Hally & Son as its ‘Official Fashion Eyewear Partner’.
Basketball
Media

The Italian arm of the Mediapro agency appears to be out of the running for rights to the Lega Basket Serie A after the league announced that sports broadcasters Eurosport and Eleven Sports were the only…
Football
Finance & Law

Italian Football Federation (FIGC) president Gabriele Gravina has claimed there is an “urgent need” to start a sustainable development programme for the domestic football system after Covid-19 exposed its…
Football
Media

England’s emphatic 8-0 win over Norway last night at the Uefa Women’s Euro attracted a peak UK audience of 4.1 million viewers on the BBC.