Italy
Inter taps StreamAMG for OTT service in wider digital overhaul
Italian Serie A club Inter Milan has selected sports streaming and technology company StreamAMG to supply the technology for its new online video service, InterTV
K-Swiss enters F1 with McLaren deal, MindMaze backs Alfa Romeo
McLaren Racing has signed a multi-year deal with footwear brand K-Swiss, while fellow Formula 1 team Alfa Romeo has agreed a new partnership with neurotechnology platform MindMaze
Sampdoria extends with main shirt sponsor Banca Ifis
Genoese bank Banca Ifis has renewed its main shirt sponsorship deal with Italian Serie A club Sampdoria
Serie A ‘weighs up’ launch of OTT highlights platform
Lega Serie A, the organising body of the top division of Italian club football, is said to be weighing up launching its own OTT platform on which to show highlights
Monza signs Motorola as shirt sponsor ahead of Serie A debut
Telecommunications company Motorola has been unveiled as the main shirt sponsor of newly-promoted Italian Serie A football club AC Monza
Eurosport, Eleven and Mediapro in the mix for Lega Basket rights
Lega Basket Serie A, organising body of the top division of Italian basketball, has announced that international sports broadcasters Eurosport and Eleven Sports, along with the Italian arm of the Mediapro…
Infront to market 2023 Ryder Cup hospitality packages
The Italian division of the Infront agency has been appointed as the official premium experience agent in Italy for the country’s staging of golf’s 2023 Ryder Cup.
City Football Group adds Palermo to club ownership portfolio
City Football Group has entered the Italian market by acquiring a majority stake in Serie B club Palermo
Cygames renews with Juventus, as Konami returns to Inter
Japanese gaming brand Cygames has renewed its back-of-shirt sponsorship with Italian club Juventus from 2022-23 to 2023-24
Frecciarossa renews Coppa Italia title rights on higher terms
Frecciarossa, the main brand of Italian train operator Trenitalia, has renewed an agreement for naming rights to the Coppa Italia club football competition
Lega Serie A hails end to international rights term restrictions
Lega Serie A, the organising body of the top division of Italian club football, has welcomed the official introduction of changes to the Melandri Law, specifically concerning contracts it can enter into…
AC Milan’s Stylsvig hails Puma renewal as ‘biggest commercial deal’ in club’s history
AC Milan has signed an extension to its kit supply agreement with Puma
FIGC sets new revenue records on back of Italy’s Euro 2020 triumph
The Italian Football Federation (FIGC) has reported record revenues for its 2021 financial year, aided by the men’s national team’s triumph at the postponed Uefa Euro 2020, the staging of Uefa events in …
Pixellot to provide AI video and data technology for new Fiorentina training complex
AI-automated sports video and analytics solutions provider Pixellot has agreed a deal with Fiorentina to provide video and data technology at the Italian Serie A club’s new training complex.
Competition regulator extends investigation into DAZN-TIM Serie A deal
Italy’s antitrust regulator, the Autorità Garante della Concorrenza e del Mercato (AGCM), has said its investigation into Telecom Italia’s (TIM) agreement with OTT sports subscription service DAZN for …
Sky Italia nets four-year Wimbledon rights renewal
Pay-television broadcaster Sky Italia has renewed its rights to the Wimbledon tennis grand slam from 2023 to 2026
DFB and Lega Serie B take to TikTok
Both the German Football Association (DFB) and Lega Serie B, the second-tier Italian football league, have launched accounts on the TikTok video sharing platform
About Vintage signs first AC Milan deal under club’s new ownership
Danish watch brand About Vintage has been named as the ‘Official Watch Partner’ of Italian Serie A champions AC Milan.