Italy
Inaugural Europa Conference League final dominates Italian and Dutch ratings
Wednesday evening’s inaugural Uefa Europa Conference League showpiece registered stellar audiences in the countries of competing finalists Roma and Feyenoord.
Aruba extends Ducati Superbike title sponsorship, adds MotoGP association
Italian IT company Aruba will continue as title sponsor of Ducati’s World Superbike team until 2024 and has expanded the relationship to Ducati's Moto GP team.
Bologna nets improved shirt sponsor deal as Cazoo enters Italian market
UK-based online car retailer Cazoo has agreed a deal to become the main shirt sponsor of Italian Serie A football club Bologna
Broadcast coverage up for Premier Padel, Greenweez signs as Paris Major sponsor
Premier Padel, the new global tour launched by the International Padel Federation (FIP), Professional Padel Association and the state-backed Qatar Sports Investments organisation, has announced an uplift…
Lega Serie A plans to unveil branded restaurants in States
Lega Serie A is planning to open a series of branded restaurants in the United States as part of its new push into the key international territory
Lega Serie A launches new app
Lega Serie A, organising body of the top division of Italian club football, has launched a new app
US fund RedBird agrees deal to buy AC Milan
American investment firm RedBird Capital Partners has reached a preliminary agreement to buy Italian Serie A club AC Milan after rival bidder Investcorp put its bid on hold, according to reports
RTL nets strong free-to-air audience for Eintracht Frankfurt’s Europa League win
Eintracht Frankfurt’s victory over Rangers in the Uefa Europa League final registered strong ratings in Germany as 8.99 million viewers tuned in to commercial broadcaster RTL.
Rai to retain rights to 2022 Fifa World Cup
Italian public-service broadcaster Rai has confirmed it will retain exclusive rights to the 2022 Fifa World Cup, despite Italy failing to qualify for this year’s finals in Qatar.
Mediaset nets strong Coppa Italia final audience in first season of new deal
Italian commercial broadcaster Mediaset registered an average audience of 8.7 million viewers for last night’s dramatic Coppa Italia final between Inter Milan and Juventus.
Eleven Sports bags ONE Championship rights in Italy
Eleven Sports has agreed an exclusive multi-year deal to show Asian combat sports promotion ONE Championship in Italy
Davis Cup rights among slew of Sky Italia rights acquisitions
Pay-television broadcaster Sky Italia has acquired rights to a string of sports properties, headed by tennis’ Davis Cup in a deal running from 2022 to 2024.
US Ski & Snowboard lands wide-ranging Kappa apparel deal
Italian brand secures large package of rights with national governing body
Serie A agrees AI highlights deal with WSC Sports
Italy’s Lega Serie A has agreed a three-year deal with WSC Sports to create automated video highlights for all Serie A, Supercoppa Italiana and Coppa Italia fixtures.
Shanghai lines up fresh World Rowing Championships bid after cancelled 2021 event
Shanghai has returned to the bidding table for the World Rowing Championships as one of three contenders for the hosting rights to the 2025 event
Oppo Italia expands AC Milan sponsorship
Italian Serie A football club AC Milan has expanded its sponsorship deal with smartphone brand Oppo Italia
Velon teams up with Whoop to deliver rider heart rate data at Giro d’Italia
Velon, the team-owned marketing and media company for professional road cycling, has announced fitness tracking technology provider Whoop as its new official data partner
RCS Sport turns to EMG Group as Giro d’Italia production centralised
RCS Sport, organiser and promoter of cycling’s Giro d’Italia, has appointed broadcast services provider EMG Group to a production role in a three-year contract.