Italy
Sky Italia ‘submits latest request’ to overturn internet rights ban
Pay-television broadcaster Sky Italia has submitted a request to Italy’s antitrust authority (AGCM) to overturn a ban on acquiring exclusive internet rights to sports properties, it has been reported.
Serie A lands Socios.com sponsorship, will promote ‘Made in Italy’
Socios.com has furthered its involvement in Italian football through a deal announced this afternoon with Lega Serie A and its Coppa Italia and Supercoppa Italiana tournaments.
Socios
Maserati returns to motorsport with Formula E
Italian automotive marque Maserati has today (Tuesday) announced its return to elite motor racing for the first time in over a decade, by stating it will enter the Formula E electric series in 2023
KKR ‘seeks PIF backing’ for Telecom Italia bid
US-based private equity firm KKR has approached Saudi Arabia’s Public Investment Fund to support its proposed takeover of Telecom Italia (TIM), the dominant telecoms operator in Italy, it has been reported.
Venezia upgrades Green Project Agency deal to include front-of-shirt rights
Italian Serie A club Venezia has upgraded its sponsorship contract with the sustainable energy supplier Green Project Agency
Salernitana set to stay in Serie A as takeover agreed
Salernitana has seemingly secured its status in Serie A - for the time being at least - after a takeover deal was agreed with businessman Danilo Iervolino
Ferrari signs top-tier deal with blockchain specialist Velas Network
Formula One’s Scuderia Ferrari has added a new premium partner to its sponsorship portfolio in the form of blockchain and non-fungible token (NFT) technology specialist Velas Network.
Populous lands contract to design new Milan stadium
Sport and entertainment architecture and design practice Populous has been selected to design a new stadium for Italian Serie A city rivals Inter Milan and AC Milan
777 Partners-backed Ata Football secures women’s Serie A in US, Canada and Germany
Atalanta Media-owned women’s football streaming platform Ata Football has signed a two-year deal to cover Italy’s top-tier women’s Serie A in the US, Canada and Germany.
T
Santander returns as Ferrari sponsor with carbon neutral emphasis
Spanish financial services company Banco Santander has today (Tuesday) announced a return to Formula 1 motor racing team Ferrari by agreeing a new multi-year sponsorship deal that is designed to support…
Rai and Discovery ‘agree terms’ on Olympics rights deal
Italian public-service broadcaster Rai has reached an agreement to extend its sublicensing pact for Olympic Games rights with Discovery, it is claimed
TIM issues profit warning, citing performance of DAZN Serie A pact
Italian telecoms company TIM has partly blamed the performance of its Serie A football pact with subscription broadcaster DAZN as it issued its third profit warning this year
Fiorentina formalises marketing relationship with PlanetPay365
Italian Serie A football club Fiorentina has signed up digital payment services provider PlanetPay365 as a sponsor for the rest of the 2021-22 season
Mammi to head up Helbiz’s new EMEA division
US-based micro-mobility company Helbiz has announced the launch of a division in Europe, the Middle East and Africa to be headed by Matteo Mammi as chief executive in the region
Aurora Italia extends with Juventus in SportQuake-brokered deal
Malaysian jewellery brand Aurora Italia has extended its regional sponsorship in Southeast Asia of Italian Serie A club Juventus
Udinese adds to shirt sponsor portfolio with Kiba Inu
Italian Serie A club Udinese has signed cryptocurrency provider Kiba Inu as a sponsor
Lega Serie A’s ISG renewal puts virtual advertising assets in clubs’ hands
Lega Serie A's recent renewal with virtual advertising specialist, the Interregional Sports Group, offers a first-of-its-kind virtual advertising opportunity to all 20 of the league's clubs. Serie A’s commercial & marketing director, Michele Ciccarese, speaks to SportBusiness about the deal and the league’s search for an International Partner.
Inter Milan expands fashion and lifestyle focus with Moncler deal
Italian Serie A football club Inter Milan has signed up luxury fashion brand Moncler as a sponsor.
The Italian company becomes the club’s 'Official Formalwear Partner' across a three-year contract.