Italy

Pay-television broadcaster Sky Italia has submitted a request to Italy’s antitrust authority (AGCM) to overturn a ban on acquiring exclusive internet rights to sports properties, it has been reported.

Socios.com has furthered its involvement in Italian football through a deal announced this afternoon with Lega Serie A and its Coppa Italia and Supercoppa Italiana tournaments. Socios

Italian automotive marque Maserati has today (Tuesday) announced its return to elite motor racing for the first time in over a decade, by stating it will enter the Formula E electric series in 2023

US-based private equity firm KKR has approached Saudi Arabia’s Public Investment Fund to support its proposed takeover of Telecom Italia (TIM), the dominant telecoms operator in Italy, it has been reported.

Italian Serie A club Venezia has upgraded its sponsorship contract with the sustainable energy supplier Green Project Agency

Salernitana has seemingly secured its status in Serie A - for the time being at least - after a takeover deal was agreed with businessman Danilo Iervolino

Formula One’s Scuderia Ferrari has added a new premium partner to its sponsorship portfolio in the form of blockchain and non-fungible token (NFT) technology specialist Velas Network.

Sport and entertainment architecture and design practice Populous has been selected to design a new stadium for Italian Serie A city rivals Inter Milan and AC Milan

Atalanta Media-owned women’s football streaming platform Ata Football has signed a two-year deal to cover Italy’s top-tier women’s Serie A in the US, Canada and Germany. T

Spanish financial services company Banco Santander has today (Tuesday) announced a return to Formula 1 motor racing team Ferrari by agreeing a new multi-year sponsorship deal that is designed to support…

Italian public-service broadcaster Rai has reached an agreement to extend its sublicensing pact for Olympic Games rights with Discovery, it is claimed

Italian telecoms company TIM has partly blamed the performance of its Serie A football pact with subscription broadcaster DAZN as it issued its third profit warning this year

Italian Serie A football club Fiorentina has signed up digital payment services provider PlanetPay365 as a sponsor for the rest of the 2021-22 season

US-based micro-mobility company Helbiz has announced the launch of a division in Europe, the Middle East and Africa to be headed by Matteo Mammi as chief executive in the region

Malaysian jewellery brand Aurora Italia has extended its regional sponsorship in Southeast Asia of Italian Serie A club Juventus

Italian Serie A club Udinese has signed cryptocurrency provider Kiba Inu as a sponsor

Lega Serie A's recent renewal with virtual advertising specialist, the Interregional Sports Group, offers a first-of-its-kind virtual advertising opportunity to all 20 of the league's clubs. Serie A’s commercial & marketing director, Michele Ciccarese, speaks to SportBusiness about the deal and the league’s search for an International Partner.

Italian Serie A football club Inter Milan has signed up luxury fashion brand Moncler as a sponsor.  The Italian company becomes the club’s 'Official Formalwear Partner' across a three-year contract.