Italy
AC Milan further establishes China presence with launch on Kuaishou
Italian football club AC Milan has launched an official channel on Chinese social video platform Kuaishou as part of plans to reinforce its presence in the country
Discovery lands Africa Cup of Nations rights in Italy
Discovery Italia, an arm of the international broadcaster, has secured exclusive Africa Cup of Nations media rights in an agreement announced this afternoon
Udinese extends Macron deal as club celebrates 125th anniversary
Italian football club Udinese has extended its kit supply contract with sportswear brand Macron
DAZN’s Diquattro: ‘A physiological adjustment was required in the market’
In an exclusive video interview filmed at The Square, DAZN’s new production facility outside Milan, Veronica Diquattro, the media company's chief revenue officer Europe, talks to SportBusiness about the platform’s first season as the primary broadcaster of the Italian football league, Serie A, and its wider ambitions.
Best of 2021 | Diquattro: DAZN will not be deflected on path to becoming world’s top sports destination
Technical problems which blighted DAZN’s Serie A coverage earlier this season ‘now resolved’
Rights strategy to stay market-specific, despite global boxing and Women’s Champions League deals
Betti
Serie A to open New York office to expand North American reach
Lega Serie A will follow in the footsteps of LaLiga and the Bundesliga by opening a regional office in New York City to expand the league's reach in North America
Apax Partners ‘renews interest’ in Serie A investment
Private equity firm Apax Partners is said to have revived its interest in investing in Lega Serie A, the organising body of the top division of club football in Italy
Helbiz Media adds NCAA rights to Italian offering
Helbiz Media, a division of US-based micro-mobility company Helbiz, has acquired rights in Italy to American football and basketball championships organised by the National Collegiate Athletics Association…
Eleven Italy secures Fiba rights package
Eleven Italy has landed a deal with Fiba for live coverage of international basketball events in the country until 2025.
The streaming platform, which relaunched on its parent’s platform ElevenSports.c
Napoli back-of-shirt deal latest for Floki in football
Italian Serie A club SSC Napoli has signed up meme cryptocurrency Floki to its sponsorship portfolio
InStat and Wyscout secure Serie A scouting database rights
Lega Serie A has awarded non-exclusive international scouting database rights to the Russia-based InStat and Italy-based Wyscout, SportBusiness understands
AC Milan signs Kerzner International brand Siro as hotel sponsor
Italian Serie A club AC Milan has signed up wellness hospitality experience brand Siro as a sponsor
KKR makes Telecom Italia buyout offer
Telecom Italia, the dominant telecoms operator in Italy, is the subject of a takeover bid from US-based private equity firm KKR
Frecciarossa named Coppa Italia title sponsor after previous deal derailed
Lega Serie A has signed up Trenitalia to its sponsorship portfolio, with the global deal making Italy’s primary train operator's main brand, Frecciarossa, the title sponsor of the Coppa Italia as well a…
777 Partners closes acquisition of Genoa
Florida-based alternative investment firm 777 Partners has completed its acquisition of Italian Serie A football club Genoa
Inter extends A2A Energia sponsorship
Italian Serie A football club Inter Milan has extended its official energy partner deal with A2A Energia for the next two years
FIGC joins Italian cryptocurrency rush with Chiliz deal
Blockchain provider Chiliz has signed with the Italian Football Federation (FIGC) to launch a '$ITA' fan token on the fan engagement and rewards app Socios.com
Serie A opts for San Siro over Saudi Arabia as Supercoppa host
The next edition of the Supercoppa Italiana, the annual match played between the winners of Italy’s Serie A and Coppa Italia, will be played at the San Siro, home of Inter and AC Milan.