Italy
Back to drawing board for Serie B domestic rights sales
Lega Serie B has revamped its domestic rights offering less than two months before the start of the 2024-25 season with a new sales strategy based on product as opposed to broadcast platform
Sky Italia locks down exclusivity to its Uefa club rights
Sky Italia has opted against opening up free-to-air coverage of Uefa club competitions in Italy next season via the on-sale of rights or on its own TV8 channel.
Serie B looks to close domestic TV deals in week of talks
Lega Serie B is preparing for intense negotiations this week as it looks to bring an end to its stuttering domestic media rights sales process for the 2024-27 cycle.
Serie A takes domestic highlights, radio rights to market
A host of non-exclusive free-to-air highlights packages have been put out to tender by Lega Serie A as it looks to round off its domestic sales process for the coming seasons
Chinese influence in decline as US fund Oaktree takes control of Inter Milan
US investment fund Oaktree Capital has taken control of Italian Serie A champions Inter Milan after the club’s Chinese owners Suning failed to meet a deadline for repaying a €395m ($428m) debt.
Uefa awaits news on fate of iconic San Siro before 2027 Champions League decision
Growing uncertainty over the future of Milan's San Siro stadium has forced Uefa to delay a decision on the host of its showpiece Champions League final in 2027.
Former CEO under investigation amid Milan-Cortina 2026 probe
The Milan offices of the local organising committee of the 2026 Winter Olympics in Italy have been searched in relation to a corruption investigation involving former CEO, Vincenzo Novari.
Infront to continue to manage Lecce pitchside ad sales
Infront will continue to sell advertising rights for Serie A side US Lecce after extending its agreement to the end of the 2028-29 season
Concerns over Inter’s finances overshadow Serie A title celebrations
Inter Milan's Serie A title success is in danger of being overshadowed by concerns that its precarious financial situation could lead to US investment fund Oaktree taking control of the club from Chinese…
Paramount turns to Uefa final again to entice OTT subs
The Paramount+ streaming platform will be showcased at next week’s Uefa Europa League final thanks to a short-term shirt sponsorship with Italian club Atalanta which echoes a similar deal last year with Inter Milan.
Regional court upholds DAZN, TIM antitrust fines
An administrative regional court has confirmed the fines issued to DAZN and Telecom Italia (TIM) regarding antitrust complaints related to their distribution agreement put in place prior to the 2021-22…
Atalanta’s progression secures free-to-air coverage of Europa League final in Italy
The Uefa Europa League final will be shown by Italian public broadcaster Rai, after Atalanta’s semi-final win against Olympique Marseille triggered a ruling that provides free-to-air exposure for the match should an Italian team be involved.
Juventus appoints Two Circles to support main shirt sponsor search
Juventus FC has appointed the Two Circles agency as it intensifies its efforts to identify a new brand to replace long-standing front-of-shirt sponsor Jeep.
DAZN extends LaLiga rights in two European markets
DAZN’s longstanding strategy of showcasing top European football leagues in its major markets has been maintained through its retention of LaLiga rights in both Italy and Portugal for five more seasons.
Sky follows Premier League deal in DACH with Italy renewal
Pay-television giant Sky is to remain as a Premier League rights-holder in its major European markets until at least 2028, after striking a new deal in Italy.
DAZN, TIM renew distribution pact to 2029 after regulator approval
Telecom Italia (TIM) and DAZN have renewed their Serie A distribution agreement until the end of the decade, encompassing the subscription broadcaster’s new domestic rights deal for the Italian top flight.
DAZN, Mediaset extend Serie A ad sales deal
DAZN has extended its contract with the Mediaset-owned Digitalia 08 for advertising sales around the subscription broadcaster’s live coverage of Italian football’s Serie A.
Betsson fends off competition to secure Inter Milan shirt deal
Sports betting and online casino operator Betsson is expected to be unveiled as Inter Milan’s new shirt sponsor after overcoming rival bids for the contract.