Italy

Football
Media

Juventus is to become the latest leading Italian Serie A football club to make its in-house television channel available to viewers via DAZN
Football
Media

Italian broadcasters must lodge their first-round bids for Uefa national team rights, including rights to both the 2024 and 2028 European Championships, by November 24 after invitations to tender were…
Football
Sponsorship & Marketing

Italian Serie A club Inter Milan has renewed its sponsorship deal with PepsiCo-owned sports drink brand Gatorade
Football
Media

Serie B coverage will remain the backbone of Helbiz Live, a newly launched live-streaming service, in Italy at least. However, with rights to the NFL and German football having already been added to the offering, Helbiz, a global micro-mobility services provider, has lofty ambitions for its new engagement channel.
Football
Media

Helbiz stunned the sports media business with its acquisition of Italian Serie B rights earlier this year, but the company believes the investment will bring a range of tangible benefits to its expanding empire.
Football
Licensing & Merchandising

Italian Serie A club AC Milan has become the first sports organisation associated with the fan engagement app Socios.com to launch an NFT campaign on the Chiliz blockchain
Football
Sponsorship & Marketing

Italian Serie A football club Inter Milan has signed an Asian regional sponsorship with gaming, betting and lotteries platform AOA Sports
Motorsport
Media

Pay-television broadcaster Sky has secured exclusive rights in its European territories to the IndyCar motor racing series from 2022 to 2024
Football
Sponsorship & Marketing

PepsiCo-owned sports drink Gatorade has signed as the official sports drink for Italian Serie A club AC Milan’s men’s and women’s teams. U
Football
Finance & Law

Italian football giant AC Milan has announced its financial results for the year ending 30 June 2021, posting total losses of €96.4m ($111m/£80m), a halving of its record deficit of €194.6m in 2019-20.
Football
Sponsorship & Marketing

Inter Milan has renewed its sponsorship deal with Italian food brand Fratelli Beretta
Football
Sponsorship & Marketing

Italian football club Inter Milan has signed up wine brand Santa Margherita to its sponsorship portfolio, building on a previous association between the two organisations
Football
Fan Engagement

Lega Serie A, organising body of the top division of Italian club football, has stepped up its commitment to fans in Indonesia by launching an official account on Helo, a platform owned by Chinese internet…
Football
Sponsorship & Marketing

Blockchain provider Chiliz has signed Bologna as the fifth club in its Italian Serie A football roster
Football
Media

Absent a broadcast deal in the region, Lega Serie A has opted to continue broadcasting matches on YouTube free of charge in the Middle East and North Africa, but will also grant a “non-exclusive one-month e…
Football
Media

Infront has submitted a proposal to Lega Serie A and its clubs that involves the payment of any shortfall in international media rights revenues during the current 2021-24 cycle and the agency becoming…
Multiple Sports
Media

Helbiz Media, the domestic and international streaming rights-holder to Italian football’s second-tier Serie B, has added rights to Germany’s DFB-Pokal and content from American football’s NFL to its o…
Multiple Sports
Media

The Italian arm of international sports broadcaster Eleven Sports has secured a distribution agreement with Amazon Prime Video, the video streaming arm of internet retail giant Amazon