Italy
Binance enters fan token market with €30m Lazio main shirt deal
Cryptocurrency exchange Binance has signed a major new agreement with Italian Serie A club SS Lazio, which includes main shirt sponsorship rights and the launch of a club fan token
Stats Perform and K-Sport agree four-year extension
Sports data and technology company Stats Perform has agreed a four-year extension to its agreement with wearables technology provider K-Sport
Regulator urges DAZN to fix Serie A coverage issues
Italy’s communications industry regulator AGCOM has called on multi-platform subscription broadcaster DAZN to take steps to ensure no further malfunctions during its coverage of football’s Serie A ami…
LIVENow teams up with Sky Italia for Fury-Wilder PPV coverage
Aser Ventures-owned pay-per-view streaming platform LIVENow has partnered with pay-television broadcaster Sky Italia to offer coverage in Italy of this weekend’s bout between Tyson Fury and Deontay Wilder a…
Roma hires Berardi as new CEO, Fienga steps aside
Italian Serie A club AS Roma has appointed Pietro Berardi to replace Guido Fienga as its corporate chief executive
Eleven Italy’s switch to global platform offers showcase for Serie C
Eleven Italy has been relaunched on the global streaming service of parent company Eleven Group, ElevenSports
Serie A to deploy virtual advertising across all matches with Supponor-developed technology
Italy’s Serie A will show virtual advertising across all 380 of its matches for the first time this season after the Interregional Sports Group, the agency that holds the overseas rights to the league’s vir…
Sky Italia acquires rights to Italian women’s volleyball league
Pay-television broadcaster Sky Italia has acquired rights to Lega Pallavolo Serie A1 Femminile, the top tier of women’s domestic club volleyball.
Pellettieri di Parma footwear brand joins growing AS Roma portfolio
Italian Serie A club AS Roma has signed a supplier deal with Italian footwear brand Pellettieri di Parma
Inter Milan declares record €245.6m loss
Football club Inter Milan has declared record losses of €245.6m ($284.4m) for the 2020-21 financial year, blaming the ‘extraordinary circumstances’ of the Covid-19 pandemic for the figures.
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EToro signs sponsorship deals with nine Serie A clubs
Investment platform eToro has moved into the Italian football sponsorship market, signing deals with nine Serie A clubs
Sky lands exclusive NHL rights in Germany
German pay-television broadcaster Sky Deutschland has agreed a four-season rights deal to become the new home in Germany and other European countries for North American ice hockey league the NHL
Juventus signs up Bitget cryptocurrency exchange in IMG-brokered sleeve deal
Cryptocurrency derivatives exchange Bitget has become the first-ever shirt sleeve partner of Italian Serie A football club Juventus
777 Partners acquires Serie A’s Genoa
Florida-based alternative investment firm gains control of Italy's oldest club
Helbiz Media nets domestic Amazon distribution for Serie B streaming
Helbiz Media, the domestic streaming rights-holder to Italian football’s second-tier Serie B, has negotiated a distribution agreement with Amazon Prime Video, the video streaming arm of internet retail g…
Discovery lands CEV Champions League rights in Italy
The European Volleyball Confederation (CEV) has announced a two-year rights deal with the Discovery Sports arm of media group Discovery for the rights in Italy to its men’s and women’s Champions League clu…
Bitci signs first Serie A club agreement with Spezia Calcio
Turkish blockchain technology provider Bitci has become a premium partner of Italian Serie A club Spezia Calcio for the next three seasons, from 2021-22 to 2023-24
Juventus losses hit record level of €209.9m
Juventus has seen its losses more than double to a record high of €209.9m ($245.7m) for the year ending June 30, 2021, as the Italian Serie A club saw Covid-19 badly affect its business model.