Italy

Football
Sponsorship & Marketing

Italian coffee brand Pop Caffè has become the official coffee partner of reigning Italian Serie A champions Inter Milan for the next two seasons.
Multiple Sports
Media

Italy-based commercial broadcaster Mediaset has posted a net profit of €226.7m ($266.5m) for the first half of 2021, a significant increase on the same period in 2019.
Rugby Union
Media

Rugby union’s cross-border United Rugby Championship will be showcased on free-to-air television in Italy thanks to an agreement announced this afternoon (Tuesday) with commercial broadcaster Mediaset.
Football
Host Broadcast & Production

Lega Serie A chief executive Luigi De Siervo has said the organisation’s new production centre will help it potentially offer matches on a direct-to-consumer basis from the 2024-25 season onwards.
Football
Sponsorship & Marketing

Italian football’s Lega Serie A has signed a new, multi-year agreement with video game developer EA Sports including both sponsorship and licensing elements.
Basketball
Media

Eleven Sports has acquired exclusive digital rights in Italy to the EuroLeague and EuroCup, European basketball's top-tier competitions, in a four-season deal that will sit alongside pay-television broadcaster…
Multiple Sports
Stadia

Sport and entertainment architecture and design practice Populous has today (Thursday) announced the opening of a new office in Milan, Italy, underlining its ambitions to be involved in the large number…
Football
Sponsorship & Marketing

Italian Serie A club Inter Milan has signed an extension to its sponsorship deal with HR specialists ManpowerGroup
Tennis
Sponsorship & Marketing

Japanese automotive manufacturer Lexus has extended its sponsorship of the Davis Cup Finals to take in this year’s edition of the men’s national team tennis tournament.
Football
Finance & Law

Private equity firm CVC Capital Partners has said an exit protocol is in place in which it will likely disengage from its agreement with LaLiga, the organising body for the top two divisions of Spanish…
Multiple Sports
Education

The Fifa Master has been our top-ranked course in Europe for nine out of 10 years.
Multiple Sports
Education

Italy's masterSport completes the European podium, as well as claiming the Graduates' Choice award.
Football
Education

Marco Brunelli is the founder and director of the MasterSport International Master’s in Strategic Management of Sports Organisations, Events and Facilities, which is based in the Universities of San Marino and Parma. Here, he presents an extract from an article on the underdevelopment of Italian stadium infrastructure and its impact on the wider sports landscape in the country.
Football
Finance & Law

Talks over the possible entry of private equity funding into Serie A, the top division of Italian club football, are said to have resumed, with CVC Capital Partners now out of contention, according to…
Football
Media

Indonesian OTT and pay-television platform Mola TV has acquired rights in four Asian and European markets to club competitions organised by the Croatian Football Federation (HNS) under a deal agreed with…
Football
Sponsorship & Marketing

Inter Milan has signed a multi-year agreement with Zytara Labs and its associated blockchain DigitalBits, which the Italian Serie A club states is worth a total of €85m ($100m).
Multiple Sports
Finance & Law

Fanatics' aggressive entry into the lucrative United States trading cards industry has taken another victim with Alex Rodriguez's blank-check firm Slam Corp
Football
Media

DAZN, the multi-platform subscription broadcaster, has published audience figures for its first two weekends of Serie A football coverage in Italy, with Juventus’ 1-0 home defeat against Empoli last S…