Italy
Serie B club Ascoli FC secures US investment
Ascoli FC has become the latest Italian football club to secure American investment, with North Sixth Group acquiring a 31-per-cent ownership stake in the Serie B team
Sky Italia picks up Serie C rights
Pay-television broadcaster Sky Italia has agreed a deal to show this season’s Serie C, the third tier of club football in Italy.
Sportitalia to launch second free-to-air DTT channel
Italian digital terrestrial television broadcaster Sportitalia is to launch its second free-to-air channel next week
Nexen Tire signs Italy-only deal with resurgent AC Milan
Korean tyre brand Nexen Tire has become Italian Serie A club AC Milan’s new tyre sponsor in the Italian market.
DAZN responds to Serie A streaming criticism, says glitch was resolved quickly
DAZN, the multi-platform subscription broadcaster, has apologised for difficulties encountered by some customers during its broadcast output from the opening round of 2021-22 Serie A games, but has maintained…
Inter add women’s team rights in La Molisana renewal
Italian Serie A side Inter Milan has signed an extension to its sponsorship deal with pasta brand La Molisana
Umana Medical sponsors cycling’s European Road Championships
Health technology company Umana Medical has signed as a premium sponsor of cycling’s European Road Championships, scheduled for the Trentino region of Italy in September.
Napoli highlights international expansion strategy with Amazon sleeve deal
Italian Serie A club Napoli has named e-commerce giant Amazon as its sleeve sponsor for the next two years, from 2021-22 to 2022-23
Private equity-backed Footballco buys CalcioMercato.com, plans more acquisitions
Footballco has acquired Italian digital football news provider CalcioMercato
Juventus adds Loro Piana as formal suit partner
Italian Serie A football club Juventus has agreed a deal for high-end fashion brand Loro Piana to become its official formal suit partner
Armani’s EA7 sportswear brand signs one-year kit deal with Napoli
Italian fashion house Giorgio Armani has agreed to become the kit supplier to Italian Serie A club Napoli using its EA7 sportswear brand
Sky, DAZN sign off on Serie A commercial premises deal ahead of new season
Sky Italia has finalised an agreement with OTT subscription broadcaster DAZN that enables the pay-television broadcaster to show all Serie A matches via satellite television in bars, hotels and other public…
Lotto trademarks acquired by WHP Global
The global trademarks of Italian sportswear company Lotto have been acquired by New York-based consumer brand specialist WHP Global
Juventus lights up green energy credentials with Alperia sponsorship
Italian energy provider Alperia, has become the ‘Official Green Energy Partner’ of Italian Serie A club Juventus.
Bologna signs Asia-facing deal with DB Sports
Italian Serie A club Bologna has signed a regional sponsorship for Asia with The Philippines-based sports betting platform DB Sports for the next two season from 2021-22 to 2022-23
Serie A backs DAZN-Sky public places rights deal, YouTube streams games in Mena
Lega Serie A, the organising body of the top division of Italian club football, has welcomed a request from OTT subscription broadcaster DAZN to sublicense a package of rights in public places to pay-television…
OneFootball adds various leagues, AFC rights and Serie A clips to Italian portfolio
Football-based media platform OneFootball has significantly upgraded its content portfolio in Italy, adding rights to a string of leagues, including the top divisions in Portugal and Scotland, while also…
FIGC follows domestic women’s Serie A deals with international rights award
The Italian Football Federation (FIGC) has awarded international rights to the women’s Serie A to S&T Sports Group, the Miami-based rights consultancy headed by Stefano Turconi.