Italy

Football
Governance

Frank Dunne takes a look at Italy's Lega B which, against a backdrop of financial crisis and a soft sports-rights market, is thriving.
Football
Media

Helbiz Media, Lega Serie B’s global media rights distributor, has agreed a deal with Kosmos, the company co-founded by Barcelona footballer Gerard Piqué, to ensure broadcast deals for the second tier of…
Football
Media

Pay-television broadcaster Sky Italia has signed a three-year agreement with Amazon that will grant its bar, hotel and commercial premises subscribers access to the online retail giant’s coverage of t…
Football
Media

BT Sport has secured exclusive Serie A broadcast rights in the UK and Ireland from 2021-22 to 2023-24 in a deal with the Infront agency
Football
Sponsorship & Marketing

Japanese premium engine oils brand Eneos has become the new ‘Official Motor Oil Partner’ of Italian Serie A club AC Milan.
Football
Stadia

The Serie A season is set to begin with stadiums operating at a maximum of 50-per-cent capacity under new guidelines laid out by the Italian government’s Consiglio dei Ministri.
Football
Sponsorship & Marketing

Italian football's governing body, the Italian Football Federation (FIGC), has signed an extension to its contract with Italian video streaming service TIMvision
Multi-sport
Stadia

German ticketing and live entertainment company CTS Eventim has been awarded a contract to plan and construct a new 16,000-seat arena in Milan, with the venue scheduled for completion in 2025 ahead of…
Football
Sponsorship & Marketing

Italy’s Serie A has extended its three-year deal with the Interregional Sports Group under which the specialist virtual advertising agency sells the league’s ‘virtual carpet’ inventory to international sponsor…
Football
Media

The United Soccer League has expanded its reach within Europe by securing a media rights deal in Italy with streaming service OneFootball
Swimming
Media

Pay-television broadcaster Sky Italia has extended its commitment to the International Swimming League by agreeing to cover its entire third season
Football
Sports Betting

Italian football’s Lega Serie A has awarded its betting video and data rights to Stats Perform, the sports data and technology company, in a three-season deal that represents a marked increase on the v…
Football
Media

Sportitalia, the multi-sport broadcaster, has retained its domestic rights to the Primavera youth football competitions operated by Lega Serie A
Multi-sport
Events

The organising committees of the Paris 2024 Summer Olympic Games and Milan-Cortina 2026 Winter Olympic Games have announced the signing of a collaboration agreement, which will see the two bodies come…
Multi-sport
Media

Italy’s double gold medal success in track and field attracted strong viewing figures on Rai, the Italian public-service broadcaster, yesterday (Sunday) afternoon.
Football
Sponsorship & Marketing

The Italian Football Federation (FIGC) has called for the government ban on domestic betting sponsorships to be suspended as part of a raft of measures to lighten the financial burden on football clubs…
Football
Finance & Law

Italian Serie A football club Juventus has signed a pre-underwriting agreement with a group of four Italian and international banks to support its planned capital increase of up to €400m ($475.6m).
Motorsport
Events

The Extreme E electric SUV racing series will stage an event in Sardinia this October, replacing the cancelled contest in Brazil