Italy

Football
Sponsorship & Marketing

Italian Serie A club AC Milan has signed the Italian smartphone accessories brand Celly as a new sponsor
Football
Governance

Gabriele Gravina, president of the Italian Football Federation (FIGC), has proposed that Serie B and Serie C, the second and third tiers of club football in the country, are merged from 2024-25
Football
Media

Italy’s antitrust regulator, the Autorità Garante della Concorrenza e del Mercato (AGCM), will not impose precautionary measures on Telecom Italia’s (TIM) contentious agreement with sports subscription serv…
Football
Sponsorship & Marketing

Italian football club AS Roma has confirmed a deal with Zytara Labs, which will make its blockchain brand DigitalBits its new 'Main Global Partner'
Football
Marketing

Italian Serie A giant Juventus FC is looking to recruit a digital marketing officer to guide and coordinate online communication campaigns and enhance the development of its digital channels
Football
Sponsorship & Marketing

Genoese bank Banca Ifis has been named as the main sponsor of Italian Serie A club Sampdoria, upgrading from the secondary shirt sponsorship position it took in the last days of the 2020-21 championship
Industry Moves

Pay-television broadcaster Sky Italia has appointed long-serving Vodafone executive, Andrea Duilio, as its new chief executive
Football
Sponsorship & Marketing

Italian Serie A football club AC Milan has named betting operator Premier Bet as its ‘Official Betting Partner in Africa’ for the 2021-22 season.
Media

Fininvest, the holding company of the family of former Italian Prime Minister Silvio Berlusconi, has returned to having the absolute majority of voting rights in Italy-based commercial broadcaster Mediaset…
Football
Sponsorship & Marketing

Insurance group Unipol has acquired naming rights to Cagliari’s proposed new stadium, along with the Italian Serie A football club’s current temporary home.
Football
Media

La7, the Italian free-to-air television channel, has secured rights to the country’s women’s Serie A competition, along with the women’s Coppa Italia and women’s Supercoppa. The
Volleyball
Governance

Volleyball World has announced that it has signed major long-term deals with the top-tier professional men’s and women’s volleyball leagues in Italy. 
Football
Sponsorship & Marketing

Fan token platform Socios.com has been confirmed as the new ‘Global Main Jersey Partner’ of Italian Serie A club Inter Milan for the 2021-22 season.
Ski Mountaineering
Events

The number of winter Olympic Games sports has risen to eight after ski mountaineering was approved to feature at the 2026 Games in Milan and Cortina d’Ampezzo.
Football
Sponsorship & Marketing

Heating and air conditioning technology company Clivet has become the ‘Air Conditioning and Air Quality Partner’ of Italian Serie A football club AC Milan.
Golf
Sponsorship & Marketing

New luxury gin brand Old Tom Gin 1821 has been named as an official supplier and licensee of the 2023 Ryder Cup, scheduled to be hosted in Italy
Football
Events

Gabriele Gravina, president of the Italian Football Federation (FIGC), has said the organisation will evaluate a potential bid to host the 2028 Uefa European Championship or the 2030 Fifa World Cup
Football
Media

The regulatory battle over the forthcoming rights cycle to Serie A, the top division of Italian club football, has continued with Telecom Italia (TIM) filing an appeal with antitrust authorities concerning…