Italy
Serie B swells domestic rights income with non-exclusive DAZN deal
Global sports subscription service and media company DAZN has acquired non-exclusive domestic broadcast rights to Italian football's second-tier Serie B from 2021-22 to 2023-24
Serie A starts Coppa Italia international rights talks, accepts Aser in-flight/in-ship bid
Lega Serie A has invited interested parties in various international territories to engage in private negotiations for rights to Italian football’s Coppa Italia from 2021-22 to 2023-24.
SA quartet join as Pro14 becomes United Rugby Championship in CVC era
Cross-border rugby union competition the Pro14 has today (Tuesday) announced it has forged an agreement with four South African clubs to launch as the United Rugby Championship, with talks being held over…
FIGC signs Sony PlayStation as latest sponsor
The Italian Football Federation (FIGC) has signed up technology giant Sony to its sponsorship portfolio.
The deal makes the PlayStation brand the official console of the Italian national team
Venezia switch kit supplier to Kappa ahead of Serie A return
Italian football club Venezia has signed up Italian sportswear brand Kappa as its new kit supplier
Eleven Sports to show Copa América in Italy
Subscription broadcaster Eleven Sports has acquired rights in Italy to this year’s Copa América national team football tournament, which gets underway on Sunday.
Sky Italia wins back rights in Six Nations’ latest TV deal
Italian pay-television broadcaster Sky Italia is poised to sign off on a deal with rugby union’s Six Nations Rugby.
ATP strikes global deal with Asti DOCG wine consortium
Italian wine consortium Asti DOCG has signed a global sponsorship with the ATP, the men’s professional tennis tour, with rights to the ATP Tour and ATP Finals through 2023.
Helbiz lands Serie B rights, establishes media business
Helbiz, the US-based micro-mobility company, has secured domestic streaming rights to Italian football’s second-tier Serie B, while also being appointed to distribute rights worldwide as it establishes i…
DAZN rebuffs Sky Italia’s Serie A carriage offer
Global sports subscription service and media company DAZN has rejected a €500m ($608m) carriage proposal from Sky Italia that would have allowed customers of the pay-television broadcaster to retain a…
Skyworth extends sponsorship activity with Juventus deal
Italian Serie A football club Juventus has agreed a sponsorship deal with Chinese television set manufacturer Skyworth
Lega Serie A renews TIM title sponsorship for next cycle
Lega Serie A has renewed its title sponsorship agreement with Italian telco TIM.
The three-year renewal builds on a long-term association between the two organisations, which dates back to 1998
Lega Serie A ‘set to invite pay-television bids’ for Coppa Italia rights auction
Lega Serie A has approved a tender process for the next set of broadcast rights to the Coppa Italia, with the organising body of the top division of Italian club football said to be opening up to offers…
AC Milan hires IMG Media’s Baldanza to newly-created role
Italian Serie A side AC Milan has appointed IMG Media’s Luca Baldanza to the newly-created position of head of media sales.
DAZN triples subscription price in Italy on back of Serie A deal
DAZN Group, the global sports subscription service and media company, is to triple its subscription price in Italy on the back of its acquisition of the bulk of the exclusive live rights to Italian football’s S…
IOC to introduce new global hospitality model from Paris 2024
The International Olympic Committee has teamed up with the International Paralympic Committee and the organising committees of the 2024, 2026 and 2028 Olympics to introduce a new global hospitality model,…
FIGC issues tender for women’s Serie A domestic and international media rights
The Italian Football Federation (FIGC) has initiated an invitation to tender for domestic and international broadcast rights to the women’s Serie A competition.
Sky Italia nets EuroLeague rights until 2024
Pay-television broadcaster Sky Italia has acquired the rights to basketball’s EuroLeague and EuroCup from 2021-22 to 2023-24.