Italy

Football
Stadia

AC Milan is to build the first new football stadium in Italy since 2011, after its US financier owner Gerry Cardinale outlined plans for a 70,000-seat sports and entertainment arena
Football
Sponsorship & Marketing

Serie A has agreed a five-year extension to its contract with the Interregional Sports Group (ISG) that sees the specialist agency deploy virtual advertising across all 380 matches in the Italian topflight.
Football
Sponsorship & Marketing

Serie A will have a new domestic title sponsor next season after the league announced a three-year agreement with the Italian energy company Eni.
Ice Hockey
Events

National Hockey League (NHL) players are set to return to the Winter Olympic Games for the first time since Sochi 2014 after a participation deal was struck covering the next two editions, while the League has further strengthened its commitment to national team play by launching a new tournament.
Football
Sponsorship & Marketing

Serie A club Juventus has agreed a deal with cryptocurrency exchange zondacrypto to be the new shirt sleeve sponsor for its men's team
Tennis
Media

The Australian Open drew a record television audience in Italy as Jannik Sinner became the country's first male grand slam champion in 48 years
Football
Media

Broadcasters in Italy and Portugal interested in acquiring rights to LaLiga from next season onwards must lodge their offers by midday (CET) on January 9, SportBusiness understands
Football
Sponsorship & Marketing

Serie A has officially announced a one-year deal with Mondelez-owned cream cheese brand Philadelphia, covering the ongoing 2023-24 season.
Football
Governance

It was another 'will they, won't they' year in Italian football as Lega Serie A continued with its threat to launch its own media channel, backed by private investors, if domestic media rights bids did…
Football
Media

DAZN and Telecom Italia are thought to have renewed their Serie A distribution agreement, a key deal for the rollout of the subscription broadcaster’s live coverage of the Italian top flight.
Football
Sponsorship & Marketing

Multinational pharmaceutical company IBSA has been announced as the first exclusive front-of-shirt sponsor for AS Roma’s women’s team.
Multi-sport
Sponsorship & Marketing

The organisers of the Milan-Cortina Winter Olympics in 2026 have moved closer to hitting their sponsorship revenue targets with the signings of the national state-owned railway FS Italiane Group and the…
Road Cycling
Sponsorship & Marketing

Continental, the German tyre manufacturer, has returned as a sponsor of road cycling's Giro d'Italia after a four-year hiatus
Football
Sponsorship & Marketing

Lega Serie A has agreed a deal with Mondelez-owned cream cheese brand Philadelphia to sponsor its Manager of the Month Award.
Football
Events

Globe Soccer has announced that the inaugural Globe Soccer Awards Europe will take place next May at the Hotel Cala di Volpe in Sardinia, Italy
Football
Finance & Law

Serie A club Napoli has recorded record revenues of €359.2m ($394.1m) and profits of €79.7m for the 2022-23 financial year covering its Italian league title-winning season and run to the quarter-finals of the Uefa Champions League.
Football
Sponsorship & Marketing

Another Middle Eastern airline has entered the Milanese football landscape after Inter announced Qatar Airways as a new global sponsor
Football
Media

Lega Nazionale Professionisti Serie B (LNPB), the organising body of the second tier of football in Italy, is working on the final details of its domestic rights invitation to tender for the next three-year…